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PROFESSIONAL DEVELOPMENT Test your digital skills This quick, 15 minute diagnostic from DMI gives a broad idea of how an individual’s skills stack up compared to others in their role or industry.


Following which there is a suite of full diagnostic tests allowing marketers to take a deeper look at their skills across specifi c digital marketing disciplines, from strategy and planning to search and social media marketing.


It’s free for marketers to use as many times as they like, and they can benchmark their progress over time as they become more adept at diff erent marketing skills. Go to:  http://digitalmarketinginstitute.com/diagnostic Also free from DMI is the Introduction to Mobile Marketing module at:  http://digitalmarketinginstitute.com/fi pp.


02 MBMC: PREPARING RISING STARS FOR SENIOR MANAGEMENT


THE MAGAZINE BRAND MANAGEMENT CERTIFICATE has been helping rising stars in media companies for almost 10 years, and many of them have subsequently moved on to senior management positions throughout the world. To date more than 150 professionals have attended the MBMC not only to use it as a springboard to progress their careers, but also as a way to infuse new knowledge and ideas within their organisations.


The MBMC, constantly refined to keep track of new developments and trends, cover all the vital components required to run magazine media brands (effectively!) across multiple platforms. The MBMC covers modules ranging from strategic planning to editorial, to brand building and international licensing as well as the latest digital platforms and trends. If you are a rising star who wants to boost the performance of your


career, brands and organisation, the MBMC course is for you. Besides the learning, meet colleagues from around the world and become part of our exclusive MBMC alumni network. Bookings are now being taken for the class of 2015. The early bird discount will be available until 30 September.


 To find out more or to register, visit www.fipp.com/MBMC. MIND THE DIGITAL MARKETING SKILLS GAP


 Sixty-eight per cent of marketing professionals feel more pressured to show return on investment on marketing spend*


 Most digital marketers don’t have formal training; 82 per cent learn on the job*


 High-performing companies are twice as likely to rate their company as highly profi cient in digital marketing (50 per


cent) than lower performing companies (25 per cent)*


 Sixty-four per cent of marketers expect their role to change in the next year; 81 per cent in the next three years


 Lack of training in new marketing skills (30 per cent) and organisational inability to adapt (30 per cent) are cited as key obstacles to becoming the marketers they aspire to be


Sources: Digital Marketing Institute; Adobe Digital Distress survey; Adobe Digital Roadblock study


03 EPIC: A CHANCE FOR SENIOR EXECS TO STEP BACK, BE CHALLENGED


In July, the EXECUTIVE PROGRAMME FOR INNOVATION AND CHANGE (EPIC) was born. Taking place at Oxford University’s Saïd Business School, 11 participants from eight countries had an opportunity to step back from day-to-day pressures, to transform back to a more academic environment with time to consider bigger picture scenarios, all the while being challenged to rigorously stretch their thinking and


critically investigate pathways into the future for them, and more importantly their organisations. The week-long residential course covers a variety of topics. It exposes senior executive managers in media companies to new strategies, tools to help them think differently and create the right environment for staff to innovate and help businesses succeed. Crucially, it is also an opportunity to engage with senior colleagues from elsewhere around the world, meaning further learning in between formal sessions (not to mention building networks and business relationships). The next course will run in 2015.


 For more details, visit www.fipp.com/EPIC or contact christine@fipp.com.


www.fipp.com issue 84_2014 | Magazine World |47


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