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CONTENTS


 News digest 06 Magazine media news and innovations from around the world


 Launches 09 The latest global magazine, digital and tablet launches


 FIPP events 18 All the information you need about FIPP’s Ibero-America event in Brazil in September and the Asia-Pacifi c conference in China this November.


 Appliance of science 20 A close look at how media owners are experimenting with innovation ‘labs’.


 Capricho 26 The Brazilian teen brand on how it has evolved with its audience.


 Sweden 35 Special report on the Swedish magazine market, by the association that knows it best.


 Turkey


37 What was behind Japan’s B2B specialist Nikkei BP’s deal with Turkish giant MDG?


 Professional development


45 FIPP off ers a bouquet of courses to suit media executives at all levels.


 Imagine Publishing


31 International licensing manager, Cathy Blackman, on international plans for the technology publisher’s brands.


 B2B


49 How is intent data driving effi ciency and


engaging professionals in the B2B market? Michael Toedman reports.


 Show-stoppers 53 What happened at the FIPP Innovation Forum and FIPP Research Forum? What did you miss? Can you catch up online?


 Suppliers directory


55 Listings from FIPP service provider members and industry suppliers.


 Diary 59 Key dates for your events calendar.


ISSUE 84


 Thought industries 43 FIPP’s newest member’s guide to its e-learning capabilities.


10A proof read Cover story The second edition of FIPP’s report on magazine media eff ectiveness launches next month. Guy Consterdine previews the incredible data coming your way. www.fipp.com issue 84_2014 | Magazine World |05


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