10 | CUBO AWARDS 2014 | sponsored by Best Catering Service University of Leeds
Recently re-branded as Great Food at Leeds, the service has not been afraid to be a sector trailblazer. Launching a number of innovative campaigns and adopting a marketing-led approach has helped to drive customer satisfaction to its highest levels and ultimately contribute to an increasingly commercially successful catering operation. Awareness of Great Food at Leeds has grown signifi cantly over the past 12 months since the
Loughborough University
Loughborough has one of the largest percentages of catered halls, which makes a signifi cant contribution to their student experience. Loughborough believes that dining together cultivates a successful community experience. In the i-graduate Student Barometer, Autumn Wave 2012 catering at Loughborough scored top in the 1994 group, the UKISBSB and the ISBSB with a score of 90.8%.
As the Innovators of ‘Food Diaries’, winning a Catey Award,
Loughborough has achieved Fairtrade accreditation in all hall dining rooms and
introduced Student Cooking TV. Their 'Love Food, Hate Waste' campaign raised awareness of the impact of food waste, creating savings of around 20% in 2012/3. Loughborough place great value on their staff who often get into the spirit of themed hall dinners by dressing up for
Manchester Metropolitan University
Five years ago MMU catering was in defi cit with tired units desperately in need of a facelift. Campus consolidation provided an opportunity to transform the service and a fi ve-year turnaround plan has resulted in £1m business improvement and student satisfaction leaping 11% to 88%.* A new employment model delivered a step-
change in staff skills with the off er completely overhauled in-line with a survey of over 2,000
The University of Reading
The University of Reading's Catering Service manages 23 destination venues, ranging from bars to coff ee shops, fi ne dining to student eateries. The past three years has seen retail income rise from £4.3m to £7.2m. Reading has been leading the sector in
several areas such as providing a fully fl exible meal package for catered students to choose when, what and where they eat; alongside
their rapidly growing bar operation which has seen growth of around 30% year-on-year, reversing a national
downward trend. With a purpose-built central kitchen
producing around 44,000 items per week, Reading’s Catering Service makes a wide range of bespoke products such as artisan bread, snack pots and homemade soups. A partnership with the University’s Food Biosciences School
has allowed them to complete a nutritional and allergen analysis of every item on its menus. Reading is also unique in operating dairy
farms that sell milk into the consortium they buy from and they are one of the fi rst universities to become MSC approved. With recycling rates of up to 85% across the business, Reading really does have student experience, customer satisfaction and ethical trading at the heart of its operations.
*International Student Barometer 2013
customers. A 'World Menu' was introduced including Mediterranean, Middle Eastern and street food concepts. The hospitality menu was also completely overhauled with locally sourced, seasonal and fresh ingredients. Lancashire hot pot, Eccles cakes, Fiddlers Lancashire crisps and Vimto are just a few examples of the local additions to the menu. In 2012, cashless payments and the MMU
Metcard were launched with huge success. MMU Catering played a vital role in achieving UK’s Greenest
University as ranked by People & Planet 2013
with ethical sourcing running throughout the supply chain. MMU Catering continues to enhance the student experience by off ering employability and enhanced curriculum opportunities, such as the menu analysis project with BSC Nutritional Sciences students.
Halloween, Christmas, St. Patrick's Day and other occasions. Off ering work experience in conjunction with RNIB, local schools and people with learning diffi culties has helped them to achieve ‘employer of the year’ for their work. With full support from the SU in many initiatives such as Health and Wellbeing week, Loughborough have created a great student experience based around a shared dining culture.
launch of a new, engaging, customer- friendly brand. A new website, growth of social media platforms, improved merchandising and engaging advertising campaigns has ensured that more people than ever understand the service and the importance placed on locally sourced, good quality, fresh food. Hugo, the new mobile café has enhanced
Great Food’s presence in the busy main University precinct, and Delivered Catering
was re-launched as Deli(very) with the aim of achieving an additional £200k income and changing the conventional
perceptions of the business. These innovations have led to one of the
most successful years for the service. GP is up to 63%, transactions are up by 12% and customer satisfaction scores are at an all-time high of 93%. For Great Food at Leeds, innovation is the future!
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