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02 | INDUSTRY SURVE Y |


RE CAMP U S E X P E R I E N C E F


rom social spaces to additional revenue streams and lifting the cap on student numbers, the


survey revealed some very interesting trends for the future of student living. Here are the key findings…


SOCIAL SPACE IS KEY It has been said that, ‘We shape our buildings and afterwards they shape us.’ Perhaps this is never truer than in the university seting where students seek inspiration in every corner. Flexible, shared spaces where students can meet, socialise and learn appear to be increasingly important but how vital do our readers think it is to create more social space for students on campus? An overwhelming 83% of respondents rated social space as important or very important. Creating space for both socialising and studying is now crucial and should be integrated within the campus.


EMPLOYABILITY FIRST With high costs to atend university, the pressure is now firmly on young graduates to gain key skills in their chosen sector and be highly employable on leaving university. Employability is not necessarily the same as gaining a graduate job but rather means the capacity of graduates to stay employable throughout their lives. We asked if universities should be doing more to increase student employability, such as by linking with employers to provide work experience, internships or graduate schemes on campus?


67% 20%


said yes, they are already doing


a lot but need to do more


currently not doing enough at all


With the precarious nature of the current job market, offering practical


38% said yes 41% said no 21% said don’t know


 FEEDBA C K


“The University is part of the surrounding community but too often they act as walled gardens and discourage interaction with the surrounding community. By geting local


business and individuals onto campus and engaged, you can help foster a beter relationship with what is largely a transitory group of students. Plus the commercial benefits are obvious – particularly over the summer months when much of campus is deserted.” Survey respondent


HOW IMPORTANT IS IT TO CREATE MORE SOCIAL SPACE? CHART


work opportunities now holds greater importance for the average student. Universities must not only cater for their academic requirements but also help safeguard their future careers. Fiona Martin, Client Relationship Director – Education, Aramark, commented: “Employability is clearly a massive priority for universities. One way to help address this is to work with suppliers and partners to arrange meaningful work experience opportunities onsite or nearby, to help students give their CV an all- important boost.”


NEW REVENUE STREAMS


40% very important 43% important 16% slightly important 1% not important


ARE UNIVERSITIES CAPITALISING ON NEW REVENUE STREAMS?


Digging out new revenue streams and discovering extra ways to save can make all the difference as higher education leaders work to ensure they can keep investing in their core business of educating students. As such, many universities are generating additional revenue by developing commercial offers on site such as hosting events, conferences and summer schools. But are they doing enough? In our survey, 38% believed universities


CHART


have already identified and are capitalising on this opportunity, while 41% felt universities are not doing enough. The importance for universities now is to maximise their assets and create extra funding to improve the overall experience they need for extended periods on campus, whilst keeping the interests of students a priority. As one respondent commented:


“Most universities are not commercially focused and those that try to be do not employ


experienced individuals from the


relevant business area, instead allowing academics to try and go it alone.” To help with the education of students,


other methods of income generation need to be explored, and doing so will require an increasingly commercial mindset.


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