| INDUSTRY SURVE Y | 03
RE R EADER SURVEY F INDINGS
THE 24/7 CAMPUS Today’s modern campuses often offer all the facilities needed, such as shops, restaurants, sports facilities and green spaces, to be atractive to both students spending more time on campus and the local community. In the survey, we asked our readers if it is a good idea to turn university facilities into these 24/7 campuses. The result was 64% in favour
of developing 24/7 campuses for the future, rising to 78% when we asked people working in university commercial services and business development teams: so, perhaps
SHOULD WE OFFER 24/7 FACILITIES?
unsurprisingly, those in charge of developing further income for universities feel this is a good avenue to go down. This majority in favour of 24/7 campuses
is perhaps a reflection of the great potential for developing university facilities as revenue generators for the future. It also suggests that the more time students spend on campus, the more they will need longer and constant access to facilities. We also asked whether the move towards two-year degrees (where three-year courses are consolidated into two via more concentrated teaching time) will mean students
stay on campus for longer during the day and need more on-site learning spaces and facilities. With the majority of respondents –
22% Yes & my university is already 24/7 42% Yes & my university is not 24/7 4% No & my university is a 24/7 campus 22% No & my university is not 24/7 10% Don’t know
FEEDBA C K
“It’s a fine line; additional revenue streams can make a sound contribution to operational costs. Universities should look at the social demography as they do have a social responsibility and an
economic contribution to the local community. However the balance has to be carefully managed in order for the university to operate without detracting from its core values and identity.” Survey respondent
“With government funding being slashed it is essential for universities to now
collaborate with local communities. This will benefit the onsite shops and encourage students to support the local amenities too.” Survey respondent
A RE S P O N S I B LE SE C TO R
SHIFTING STUDENT PROFILES In our survey, we wanted to find out whether lifting the UK student cap for universities in 2015 would or could affect the profile of students in the UK.
64% 23%
said there would be a slight change in profile
said there would be a significant change in profile
We also questioned whether in the scenario that more UK students chose to live at home while studying – and more international students came to the UK
and stayed on campus – how much would this change the nature of the on-site population, specifically at evenings and weekends?
57% 35%
said there would be a slight change in profile
said there would be a significant change in profile
Fiona Martin added: "Although views were split over the extent to which it will happen, the demographic profile of students seems set to evolve.
Those responsible for managing and developing onsite facilities should factor this in to ensure the campus offer remains relevant to their student profile in the years ahead.”
“The demographic profile FEEDBACK
of students seems set to evolve” Aramark
61% - believing that two-year courses will result in students spending longer on campus, facilities may need to be extended and improved, both in regards to services and support facilities.
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