Out and About 20.20
Karstadt Dusseldorf, Germany
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Impressively inviting Karstadt's new store direction is unveiled with 20.20.
Karstadt, one of Germany’s favourite department stores has officially opened their newly completed concept store (designed with 20.20) at their flagship premises in Dusseldorf. This new store is a radical transformation and looks to attract customers with a renewed reason to belong and shop. Working closely with Karstadt's teams in Visual and Brand, Buying and Implementation, 20.20 created a modern, forward‐thinking and welcoming fashion destination. With a retail area of over 25,000 metres square, across five floors, 20.20's concept defines inspiring new departments in womenswear, menswear, kids and home. An inspiring mix of global brands are juxtaposed with Germany's favourite labels, including Karstadt's own brands. The last floor to be transformed was womenswear and childrenswear, hosting Weekend Leisure and La Boutique fashion, Lingerie and Childrenswear.
Showcasing stylish brands in an exclusive and curated environment to help customers, La Boutique offers select pieces to combine with wardrobe staples. The features, fixtures and cross merchandising ideas
are playful and elaborate, designed to inspire customers. In contrast, Weekend Leisure is a go‐to for basic wardrobe staples, displayed to celebrate colour options and the quality of garments. This appeals to their German customers' demand for value for money.
The Lingerie area feels opulent and inviting with a sensory apartment aesthetic that invites customers to indulge in an intimate shopping experience amongst bespoke display cabinets, gorgeous carpets, fabrics and props.
The Childrenswear department, on the other hand, is vibrant with joyful colours and complete with a sweet shop and toy wonderland as part of a lively and compelling area that is fun for the whole family.
Karstadt Dusseldorf's brand image, designed by 20.20, have been implemented across the entire store, including the service desks, store directories and high‐level navigation.
Contact 20.20
+44 (0)207 383 7071
www.20.20.co.uk
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