Out and About ILED Media Harry Ramsden’s UK and Ireland
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When Harry met…
ILED!
ILED Media Digitalises World’s Most Famous Fish and Chip Brand.
Harry Ramsden’s iconic fish and chip shops now have LCD digital menu screens in 15 of their restaurants in the UK and Ireland. Harry Ramsden’s appointed ILED Media who specialise in full service delivery of digital display solutions as part of a £1 million investment in new technology for their chain of restaurants.
After a successful pilot at three of Harry Ramsden’s quick‐service restaurants for six months, ILED Media were then contracted to install a further five NEC V422 42” HD screens per outlet in an additional 15 properties to display the menus.
These new digital screens are now in Meadowhall, Scarborough, Trafford Centre, Blackpool and Cheshire Oaks. Harry Ramsden’s CEO, Joe Teixeira, commented “As Harry Ramsden’s continues to move forward in successfully attracting new customers with our extended menu, this ‘cloud based’ digital signage platform affords
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individual outlets the opportunity to offer the most relevant promotions instantaneously to reflect local tastes, and that can only bring increased benefits to both our customer base and our brand. During the initial three month pilot, the positive feedback from customers, coupled with the marked uptake in sales of the various products promoted on live screens, was such that it made sense to equip as many outlets with this technology, as quickly as possible. Whilst we will not be moving away completely from traditional translights just yet, digital technology will clearly play a key role in our future plans.” Andrew Simister, ILED Media’s UK Sales Manager, said “The Harry Ramsden’s contract is a fantastic business win for ILED Media. While light box technology is still used widely across the hospitality sector, many businesses are now coming around to the idea of digital screens. They give the business more control over what they advertise, promote and offer, where and at what price.” Simister continued
“I fully expect that we will be seeing more and more of this technology in restaurants in the near future – it’s extremely versatile and its effect is both measurable and, more importantly, proven to be a success.”
Contact ILED Media
+44 (0)1423 788 233
www.iledmedia.com
www.a1retailmagazine.com
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