Display Systems
“
including the O2 Academies. Consumers viewing the posters can use their smart phones to listen to the new album and also enter exclusive competitions all while they are on the go. Using Near Field Communication (NFC) technologies and Quick Response (QR) interactive codes, consumers can access exclusive content whilst EMI and Popcorn Outdoor can track each and every consumer interaction and capture data in real‐time for detailed campaign analysis. Laura Webster, Associate Director for the Starcom MediaVest Group (SMV Group) – EMI’s media agency, commented “We saw this as too good an opportunity to miss. Targeting fans in music venues using an innovative new approach provides audiences with a chance to interact with album content, enter exclusive competitions and stream or preview Gabi’s album before purchasing it online.” So with digital screens, interactive touch screen bays and smart phone applications enabling consumers to access more information, display systems are set to get even more impressive. Retailers that utilise these devices and encourage customers to access their online world and content while in store will see consumers engage with the brand on far more levels. Utilising their display systems to sell their whole brand identity is what will make them stand out from the crowd.
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Targeting fans in music venues using an innovative new approach provides audiences with a chance to interact with album content, enter exclusive competitions and stream or preview Gabi’s album before purchasing it online.
Laura Webster, Associate Director for the Starcom MediaVest Group (SMV Group)
”
Contact HL Display
+44 (0)1279 822 307 www.hl‐
display.co.uk
Momentum Instore +44 (0)161 486 7878
www.momentuminstore.com
Vodat International +44 (0)161 406 1820 www.vodat‐
int.com
C‐Instore
+44 (0)161 633 6114 www.c‐
instore.co.uk
Top Left: NFC Unit for smart phone users to download album, by C‐Instore.
Bottom Right: Display System, image supplied by HL Display.
www.a1retailmagazine.com
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