Display Systems
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also be able to provide customers with the best holiday advice they can get in store.” Many stores these days have to compete with the etailers who with lower over heads can undercut high streets, however, by utilising display systems and creating an immersive experience with technology, this can be a great way to get shoppers off their sofas and back in store.
A wireless connection is vital in a retail environment as it enables streaming of audio, video and visual content to various different devices.
Paul Laybourne, Head of Sales at Vodat International comments “Tablets are also a great way of displaying visual content to customers and enabling retailers to offer their entire product catalogue without having to stock it in‐store, expanding the range of products on offer, no matter the size of the store. This delivers better variety and availability of products which in turn drives sales, as well as removing the barriers between bricks and mortar and ecommerce sales, with both channels benefiting and working together as opposed to against each other.”
The technology needed for this has to be reliable and able to support all of this
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Tablets are also a great way of displaying visual content to customers and enabling retailers to offer their entire product catalogue without having to stock it in‐store, expanding the range of products on offer, no matter the size of the store.
Paul Laybourne, Head of Sales at Vodat International.
” functionality.
Paul continues “As captivating consumer facing technology continues to become the norm and more digital systems are starting to be offered in‐store, retailers need to consider a network that can not only deliver the bandwidth capable of managing customer facing features such as online connection, streaming of content on iPads and screens, push alerts and customer WiFi, but also communications, inventory management and payments behind the scenes. Keeping the public and private sides separate for obvious security reasons is also key.”
Another vital addition to any display system is the need for consumers to engage with the brand and an easy and inviting way of doing this is via the consumers own smart phone. A recent album launch by Gabrielle Aplin saw consumers connecting with the brand via smart phones giving the retailers the opportunity to capture valuable data about their customers and also entice viewers to access further material. Nukemobi, a division of C‐Instore, and one of the UK’s leading mobile proximity marketing specialists, partnered with Popcorn Outdoor to launch 15 new mobile‐enabled posters to promote this album launch. Working with EMI Music the posters were placed in key sites across the UK
Above: Paul Laybourne, Head of Sales at Vodat International.
www.a1retailmagazine.com
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