Out and About LOIS and J2
Holeshot and HS2 Guernsey
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Catch the
Guernsey-based surfing and fashion stores catch the wave of business expansion by investing in specialist EPoS and e-commerce from LOIS and J2.
Holeshot and HS2 are two stores in Guernsey. One sells surfing equipment and casual clothing and accessories for women, men and children. The other is a unisex young fashion store. Both wanted to expand and now have an EPoS and e‐commerce solution from LOIS Systems and J2 Retail Systems.
Marc Maubec Co‐owner and managing director, explains: “It’s been our long‐term ambition to trade online. We’re well established and even in winter we have a good local following but, given our stock, our trade is largely seasonal. Tourists arrive in great numbers in the summer months especially on cruise ships, which is a growing business for the island. We had the Queen Elizabeth in last week with 3,000 passengers and 90 ships are scheduled to stop here this year! All this makes for lots of passing trade, which we welcome, but we have no means of keeping in touch and selling again to those customers.”
Both stores had EPoS previously, as Marc continues: “Our previous system did the job but was getting dated. In particular, the hardware was slow and we were concerned about the future. When we saw the LOIS system, we knew this was the way forward and we opted for a complete software and hardware package.”
This new solution of LOIS EPoS software which runs on J2 615 touchscreen terminals is now in both stores. It’s cloud‐based and has its own online and offline browser, so it
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is exceptionally resilient. These new J2 tills were built by LOIS and the data is pre‐ loaded. They were installed, and connected immediately to the cloud and all data comes across from the old system and no re‐ barcoding of stock is needed. Steve Waller, Managing director of LOIS Systems explains; “99% of the reason that retailers choose LOIS is to dual manage an e‐ commerce system from their stores; with LOIS, you use only one system to administer stores and online transactions. Holeshot and HS2 will need to populate their product catalogue once only. Items will be posted online as soon as they’re available and will disappear from the website if they sell out instore.”
Marc also advised that: “The amount of reports LOIS can produce is impressive, all very customer‐focused, fully automated and a class above what we had before. We’re now going to be able to analyse our customers and measure the performance of individual stock lines. We hope the new system will make us a more profitable business, more streamlined and efficient.” Holeshot and HS2’s new online store is due to go live in the autumn, the synergy between the website and the till system will then really come into play.
Contact
LOIS and J2 Retail Systems
www.j2retailsystems.com www.lois‐
systems.co.uk
www.a1retailmagazine.com
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