Association Catch Up
“
The domestic P-O-P industry is in good health, despite the recent troubles on our high streets.
”
POPAI The rules of shopper engagement are changing as established paths to purchase continue evolving in response to economic conditions and the advent of new shopper technology. As the notforprofit trade association representing the needs and views of the retail marketing industry, POPAI UK and Ireland serves up a blend of hardfought insight, lessons in best practice and deserved recognition for truly inspired thinking. Worth an estimated £1.4bn (€1.65bn),
the domestic POP industry is in good health, despite the recent troubles on our high streets. The soon to be released 2013 Industry Study provides an indepth analysis of forecast trends, attitudes and behaviours amongst major stakeholders in the POP supply chain. This September, leading industry
professionals will head to Dublin and Manchester for two thoughtprovoking POPAI events. The likes of Adidas, Diageo and Britvic Ireland will join retailer’s Marks and Spencer (M&S) and The Cooperative
Media to pindown some of the insights and campaign learnings that are key to delivering instore success. As part of its ongoing commitment to
best practice, POPAI has also recently teamed up with GDR Creative Intelligence to launch a quarterly Global Retail Trends report. Exclusive to members, it features inspiring concepts from around the world and supports the monthly POP Watch report, published by POPAI, highlighting the latest domestic POP campaigns. Finally, on 1st October 2013 the industry
will gather at the Hilton Park Lane Hotel in London as the winners of the POPAI Awards 2013 are announced. The biggest night in the retail marketing calendar, the blacktie gala Awards Dinner will once again celebrate the best of British. Since the beginning of 2013, POPAI has
been busy recruiting a host of new retailer and brand members including The Co operative, M&S, KP Snacks, Pernod Ricard Irish Distillers, Samsung and Diageo.
Contact:
The Shop and Display Equipment Association (sdea) +44 (0) 1883 348 911
www.shopdisplay.org
National Association of Shopfitters (NAS) +44 (0) 1883 624 961
www.shopfitters.org
POPAI
+44 (0) 1455 271 856
www.popai.co.uk
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