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EXPANDING THEIR BRAND
adidas announced in August 2013 the start of a new roll out plan that will see the brand take an increased focus on own‐brand retail stores. Starting with the launch of the new Leeds store in August 2013, adidas will set about expanding their own‐store presence as part of a strategy to grow its share of the premium brand market.
The Leeds store opening marks the beginning of the brands growth plans, with the aim of developing a presence across major cities throughout the UK. Currently the brand has six stores across London, Manchester, Birmingham and Liverpool.
Rupert Campbell, Retail director for adidas UK said: “Leeds is the first step in an effort to increase our own‐store growth and with its great football and rugby heritage, famous University and reputation as a UK fashion‐hub; Leeds was the perfect place to start
this.The arrival of our biggest store outside of London will provide new jobs and a unique adidas experience for the people of Leeds and this is something we hope to replicate elsewhere in the UK and are very proud of as a brand.”
APPOINTMENTS TURNING BROWSERS INTO BUYERS
The Shop, a specialist retail creative business with design at its heart, launches this month with a remit to help retailers and brands translate advertising into exciting and effective in‐store executions, turning browsing shoppers into buyers of products and services.
The 15‐strong team is already working with retailers and brands including Holland and Barrett, Marks and Spencer and Britvic as part of its partnership with SP Group, the point‐of‐sale (POS) print business also owned by St Ives. The Shop’s headquarters are in Redditch but it also has offices in London as it bids to build its team based around client needs.
Pictured is The Shop’s MD Neil Jenkinson.
Box Technologies (Box), the IT solutions provider that works with leading retailers, has recruited two new channel account managers, Luke Hunt and Matt Wiles, underlining the business' commitment to increase channel sales.
Independent payment processor, SecureTrading, has appointed Todd Garcia (pictured) as head of US sales as it further expands its presence in the United States.
Sprooki, Asia's local marketing system for retail welcomes two new distinguished executives, Carl Clump and Daniel Roberts to their advisory board. Carl Clump is the Founder of ReD Worldwide, a world leader in payment services and fraud prevention and Daniel Roberts, is the former Head of Online at Woolworths, currently CEO and Founder of SKUvantage
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