Above: Forbo Flooring in a retail setting
and easily due to its magnetic design, whether sections of the flooring need to be changed due to specific advertising including directional selling, for aesthetic reasons or to replace a damaged tile, the IOBAC system saves both time and money. The IOBAC system works by creating a
magnetic bond between the vinyl or carpet tile and the IOBAC resin which allows tiles to be changed singularly. Many retailers rent shelving space to suppliers as in this competitive market any way to gain revenue and stand out from the crowd is utilised. With the IOBAC system, flooring space can also be rented out increasing brand awareness and product sales. At the end of the promotion period, the tiles with advertising on can be lifted and replaced in minutes. Up to 100m2 can be changed in just over an hour, which can help keep retail spaces looking inviting and appealing. Mr Christopher Peers who is the National
architectural & specification manager of Asda commented on IOBAC; “We chose to Specify IOBAC magnetised
flooring technology with Karndean Desingflooring in the Asda café, as we were
www.a1retailmagazine.com
looking for a fast, efficient, durable and sustainable way to install the café floor”. When choosing a surface material
retailers and store designers need to first think about how the space will be used and what demands will be made of it. A restaurant will need a more hardwearing flooring system than say, a boutique fashion retail outlet due to the constant use and cleaning needed in a food area. There is also trends and fashionable materials to take in to account when specifying surface products and the target market is always a key factor to consider. A look that is frequently asked for by Resolution Interior’s clients is the industrial look and to accompany this, polished concrete flooring is often requested. The look is achieved by laying a resin based product with a polished concrete finish, which does have a high initial outlay but is very hardwearing and looks incredibly impressive. This surface may not be cheap but it does age well as the occasional scuff and dent will only add to the authenticity. Within the fashion industry, where this look is seen often it is important to have a
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