Surfaces
Stunning Surfaces A range of surfaces available for retail areas.
urfaces and flooring make up a large percentage of a retail space and because of this they need to be hardwearing, easy to clean and also aesthetically pleasing. Retailers need to create a space that is not only inviting but also fit for purpose and the surfaces specified play a huge role in this. If a store is dirty with scuffed and marked flooring and surfaces, this will put consumers off entering, which in turn will affect sales and revenue. Flooring can also be used to dictate
differing areas within a store and lead consumers on a predefined path around the items on display. Retailers with multiple demographics – a clothing store that caters for women, men and children can use their surfaces and flooring to communicate a change in area and the change in products. Denise Heywood, Key account manager
at Forbo Flooring Systems comments “As the largest surface area within a building, the flooring in a retail environment offers a great opportunity for creative design, whilst setting the tone and atmosphere for the consumer. Specification can often be a challenge, as there are a number of
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considerations – the trick is knowing how to combine the individual elements together to form a stylish design that not only ticks the box when it comes to the ‘wow’ factor, but that also performs in terms of costs, maintenance and installation.” Modular flooring systems are an
innovative way for retailers to utilise their flooring area and offer flexibility to changing store design and layout. Forbo Flooring offer a range of modular flooring that benefits the retailer with the option to colour coordinate with the overall interior scheme. Reduced installation time, wastage and easy replacement also make this type of flooring particularly appealing to retailer outlets. LVT from Forbo Flooring can also be
installed alongside other modular floor types, which makes them perfect for customising walkways, display areas and large shop floors where there are a number of performance requirements. A revolutionary idea for interchangeable
flooring has recently come from IOBAC, a magnatised flooring technology which was specifically designed for retail spaces. It allows retailers to change flooring quickly
www.a1retailmagazine.com
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