New Essential Fuchsia suite, exclusively from Ideal Bathrooms
Ideal Bathrooms focus on the customer
I
deal Bathrooms is well known for its high level of customer support –a principle on which it has built its business over the past 32 years. “We constantly review and challenge our services and look at all aspects of our business to ensure we are doing our very best in all facets,” says Northern Sales Director Rob St Barbe. “We realise just how important it is to our customers for us to be as efficient as possible.” The level to which Ideal Bathrooms goes is epitomised by a recent external sales force reorganisation. An analysis of sales territories showed that new recruits were not all ideally located within their areas so territories have been adapted to provide optimum customer contact by focusing the sales force in the key areas. This review takes into account areas of sales potential and coverage has been strengthened where necessary: the large Midlands region has seen increased representation by splitting the territory into east and west areas to improve customer service. This reorganisation paid particular attention to the requirements for the sales team to sell in the Showerlux product for which Ideal Bathrooms acquired the sole UK distributorship at the end of 2012.
Furthermore, the sales team has been equipped with the latest technology to support managers in the field including iPads which allow them to view all the essential information needed during customer visits using the sales-I sales management system. This complete data and customer relations management package provides the most up to date information at the touch of a button.
“The sales team have all the information they could possibly want at their fingertips to prepare for meetings and to use with customers,” continues St Barbe. “It deals in facts not personal interpretations and helps all parties understand the true workings of the customer’s business.”
The system helps to identify prospects and shows what is selling both nationally and through the customer’s showroom in order to provide information to help maximise trade in conjunction with sales managers.
A further development is an increased commitment and programme of advanced training. Ideal Bathrooms upholds a schedule of regular visits to its supplier partners in order to have a full understanding of the products and production processes and sustain product information.
“The sales manager’s job is infinitely more than knocking on doors,” concludes St Barbe. “It’s all part of the service package which includes next day deliveries to 99% of the country including outlying areas, a huge £6 million plus stockholding of over 15,000 different product lines, a commitment to big brands, keen prices, a delivery fleet of over 50 vehicles and an enthusiastic and knowledgeable sales office supporting the field sales team.”
20 BKUAPRIL 2013 BATHROOM SUPPLEMENT
Richard Taylor, Southern Region Sales Director & Rob St Barbe, Northern Region Sales Director
Showerlux Glide single door round enclosure
u0800 634 2600
uwww.idealbathrooms.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88