Out and About Sheridan&Co Marni Fragrance London, UK
3
Marvellous Marni
Sheridan&Co create global launch for Marni fragrance
partner, the Aramis and Designer Fragrances division of Estee Lauder approached and then appointed Sheridan&Co to create retail sites and window displays for the global launch of their first ever women’s fragrance simply titled “Marni”. The brief was to create all the retail furniture, including tester units and window displays for the launch of the
Paris, Hong Kong, Kuwait City, Tokyo, Rome and Milan.
Marni makes it’s debut in Berlin’s KaDeWa Department store to coincide with Berlin Fashion Week. Ten of the store’s windows will be dedicated to Marni in addition to another two promotional areas including the grand entrance hall.
“This has been a great project for us
International retail design consultancy Sheridan&Co, designs and delivers full interiors, from point of purchase furniture as well as promotional and graphic material helping premium retail around the world with their brand activation programs. With offices in Leicester, London and New York, the company prides itself on its culture of innovation and creativity, coupled with market insight and strong business acumen. Italian fashion brand Marni’s licensing
fragrance.
There are bold dots throughout the design which give it a maximum impact in store. The reflective acrylics contrast with the furniture which is finished in matt cream and white with accents of red and black. These colours and textures are used throughout the fragrance packaging. Marni’s UK debut was on the 10th February in Harrods, London, followed by La Rinascente in Milan, Saks Fifth Avenue in New York and Los Angeles and Marni shops in Sydney, Montreal, Vancouver,
from both a creative and a logistical perspective. The design and its implementation reflect Marni designer Consuelo Castiglioni’s avant‐garde spirit.” Said Michael Sheridan, chairman and founder of Sheridan&Co.
Contact
Sheridan & Co T: +44 (0)207 486 7499 W:
www.sheridanandco.com
56
www.a1retailmagazine.com
A1
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84