Q&A eCommera Ltd
Successful eCommera
We talk to Andrew McGregor, CEO at eCommera Ltd, about how they can help retailers, enhancing the customer experience, winning awards and what the future holds……..
1. Tell us a little about how eCommera can help retailers to attract customers... eCommera can give retailers all the technology, resources and services they need to take advantage of multi‐channel commerce opportunities and provide customers with a consistent, convenient
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and pleasurable shopping experience: whether they browse products online, in store or on the move. We can extend a retailer’s digital Commerce Platform across multiple consumer touch points, from webstores, mobile sites and apps to in‐store kiosks and social networks. We can also advise on the right time to adopt new multi‐channel innovations and can quickly and seamlessly integrate them with existing infrastructure. Retailers will be able to connect customers with the products they are looking to buy and provide them with an exceptional customer experience at all stages of their shopping journey, regardless of which channel or combination of channels they choose to shop through.
UK premium department store chain House of Fraser has employed a range of eCommerce solutions from eCommera which is enabling the company to
accelerate its journey towards a true multi‐ channel offering for its customers, via traditional stores, dotcom stores, internet and mobile devices.
2. How can online commerce be used to enhance the in‐store experience for customers?
Online and mobile commerce are not just other channels for information and transaction, but have unique properties that could shape the customer’s shopping experience inside the store as well as online. Fashion retailers in particular can benefit from a mobile app because it enables them to cultivate customer loyalty and drive repeat purchases.
What makes mobile apps so worthwhile in the fashion industry is that as a channel they are always open. This gives retailers
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