By Terry Matthews-Lombardo, CMP
Golf Goodies Six tips for putting together goody bags.
1. Start early - don’t leave this detail until the last minute or it will look like it (because you’ll have nothing to include!)
2. Approach your members (if an association) or any corporate sponsors that might benefi t from getting their name out to golf players. Think local sports stores, insurance agencies, banks, etc. that offer tchotchkes like ink pens, golf balls, calendars on a regular basis and fi rst ask if they have any pre-printed stock they want to clear out. Even the plastic bags you fi ll can be an advertising opportunity for the right sponsorship. TIP: have an idea of what your number of play- ers will be before asking for items.
3. If you don’t have much to offer but still want to do bags, 62
think about low cost items you can purchase in bulk like wa- ter bottles, granola or energy bars.
4. Area sports store/golf merchants are always eager to offer dis- count coupons in bulk for these bags because they know the coupons will get used by your players.
5. Make sure to include any print literature about your associa- tion, sponsoring companies, and fund raising efforts that the tournament is supporting as well as a complete list of players, etc.
6. If you are also holding a raffl e or auction in conjunction with the tournament include a list of the prizes so your players can be thinking about bids prior to the post event activity.
MIDWEST MEETINGS SPRING 2013
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