D
o you want to get free publicity in industry publications? Follow these ten tips and you’ll get more coverage.
1. Like me, you really like me… Not just on Facebook, follow me on Twitter, connect with me on LinkedIn and like my Pins on Pinterest. When you reach out, I’m likely to follow you back. What’s more, I’ll do a quick check of who you are and I’ll start actively getting to know you and building an image of you through your social media content, which is a great fi rst step towards building a relationship. 2. Engage, but don’t be a stalker… I’m thrilled when you retweet, like and share my posts. It lets me know you are paying attention and feel my thoughts are worth repeating. However, if you do it on every post I make - well, that’s a little creepy. It becomes apparent that you are simply engaging to engage and the content is irrelevant. 3. Remember the greatest word in the world: Randy Sure it’s only the greatest word for me (and all the other Randys out there), but if you want to get your information published in my trade magazine, use my name. A simple “Hello Randy,” will get you a whole lot further than any “Dear Sir or Ma’am”. It also lets me know this isn’t a form letter that was sent to all of my competitors as well. As a side note, the second and third greatest words are “Thank you”. I’ll remember a thank you note from someone the next time they ask me to review and publish their information. 4. Show me a shiny object. We live in a visual world, and I do want your information: but I also want pictures, videos and quotes from important people. Send over an email with more than text in the copy; I want to see what you’re telling me about. Send images that look good and really are worth a thousand words. Images should be sharp with a high-enough resolution to use online and in a print magazine. I can
WWW.MIDWESTMEETINGS.COM
always downsize them for our website. Videos should be short - keep them under three minutes and give them a title or headline defi n- ing the content. 5. Make it easy for me to use your in-
formation.
If you want me to use images, please send them with their proper cutlines. Tell me who or what is in the photo and why it’s impor- tant for my readers. If you send me a video, please be sure it is avail- able to be embedded on my website (have it available as a YouTube video with an easy “Share this video” feature). If you add a tracking code to your video, be sure the code doesn’t compromise the em- bedding features. If it doesn’t load properly the fi rst time, I’ll assume it’s a corrupt fi le and will make certain I don’t load it, or any of your other information on my website. Please send quotes I can use, and remember to include who gave the quote and what position they hold. You could have the most fl attering quote in the world about your facility, but if I don’t know who said it or what their title is, it holds no infl uence. For the last fi ve tips and a list of “Don’ts”, please visit
www.MidwestMeetings.com under the Spring 2013 Issue tab. Or scan the QR code to take you directly to the entire article.
Randy Hennen is the publisher of Midwest Meetings. Midwest Meetings is the most recognized publication of choice for meetings in the Midwest region.
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