promotional fi repower at launch, only to fi nd interest has petered 48 hours into a six-week campaign. To maximize chances of success, instead look for new ways to consistently make headlines and stoke public dialogue throughout the duration of your programs - the goal is to create running conversation.
Meetings and events can be potent tools here, and not just as a venue for key announcements, when you can capture the attention of large audiences or prompt on-site donors to pledge en masse. All provide ongoing opportunities to engage with the media, pro- vide high-profi le reveals, and cement support from key infl uencers, or connect with current and prospective backers, all of whom can prompt added uptake and word-of-mouth. Savvy planners can also utilize these channels as a means of driving added publicty via planned stunts, or as content creation engines - countless photo, video and social media ops present themselves on-site. Be sure to think on both grand scale and grassroots level as well. Regular meet-and-greets between community and staffers or behind-the- scenes sessions where organization members take press and public on frontline tours to understand the driving force behind each initiative may be impractical. But conventions, tradeshows, speak- ing appearances, and local get-togethers can all be powerful amplifi ers for your message - if you can’t afford to create original ops, make a point of piggybacking on pre-existing promotional op- portunities.
Letting you connect with many supporters and strategic partners in a single swoop, and generate a heightened sense of both empathy and urgency, all can produce a powerful echo effect when cou- pled with social and online outreach channels. The future of fundraising Far more challenging than it seems at surface
value, crowdfunding is also far more empower- ing - over $136 million has been raised even on lower-profi le sites like Razoo alone. From helping fund programs for special needs children to pow- ering disaster relief efforts, it’s also helping bring out the best in us all: Even just the donation- based market is growing 50% annually according to research fi rm Massolution. Tellingly, with dozens of sites increasingly springing up that cater to every form of non-profi t and topic imaginable and the unprecedented reach they provide, successes to date are only the tip of the iceberg. As an adjunct to (not replace-
WWW.MIDWESTMEETINGS.COM 35
ment for) traditional fundraising galas and events, crowdfunding solutions promise to become among tomorrow’s most powerful pro- motional tools for non-profi ts. Perhaps it’s time your organization set its sights online, and take the plunge.
Scott Steinberg, top-ranked international event speaker on the lecture circuit, is a bestselling expert on leadership and innovation, and the head of strategic consultancy at TechSavvy Global. The author of The Crowdfunding Bible and among today’s most well-known providers of keynote speeches, training workshops and seminars, as seen in 600+ outlets from CNN to NPR.
www.AKeynoteSpeaker.com
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