At the end of the day planners need help on the legwork to find high-
quality speakers to elevate their events, and this new platform has developed a system to do just that.
in North America and have pretty much controlled the industry since 1938. Most of the agencies keep a percentage of sales from the speaker. Planners and speakers are left to use speaker bureaus, but only because alternatives are too time consuming. Sometimes there are politics involved. Speakers that are exclusive to bureaus get pitched first and it’s not until they’ve exhausted these options that the bureaus present their next level of speakers. Ultimately this isn’t beneficial for the planner,” said Bisaillon. In reality, the best scenario is to present all of the speakers that seem to fit planners needs and then let them choose from these op- tions, but since that doesn’t happen, Bisaillon created something that would be a better alternative.
The program is entirely free for speakers and planners. This al-
lows ProjectSpeaker, Inc. to be very selective in which speakers are allowed to join. Currently they have 200 speakers in their database (and an additional 400 pending), all of whom have undergone a thorough review process by the ProjectSpeaker, Inc. team. In an effort to further encourage the speakers to develop a thorough profile and resume, ProjectSpeaker, Inc. created a merit
WWW.MIDWESTMEETINGS.COM
point system. When a speaker comes in and creates a profile, each profile element is assigned a certain number of points. As they complete it they gain points for each element they included, for example, each book, video or testimonial. If a planner does a topic search on “leadership,” the results will be the speakers with the most merit points at the top. There is also a built-in messaging system where planners can initiate conversations with speakers but not vice versa so the planners will not be inundated with sales messages. How can they offer this for free? The next plan is the completion
of an RFP engine, when a planner builds an event, Project Speaker, Inc. can send out their RFP to hotels, caterers and other vendors needed. This will allow a stream of revenue for ProjectSpeaker, Inc. who will then get a commission from any vendors the planner se- lects. At the end of the day planners need help on the legwork to find high-quality speakers to elevate their events, and this new platform has developed a system to do just that. For more information, visit
www.projectspeaker.com
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