MM: You started your career work- ing at a hotel, was it hard to move from
the supplier side to a planner position?
TB: I loved working on the supplier side, but I didn’t want to be on the sales side of things forever. I had applied for meeting planner jobs but it was hard because they didn’t understand the core relationship between the two sides (sup- plier and planner). I also knew I wanted
It’s not enough to just attend events, you need to introduce
yourself, get to know people, and create relationships.
to get my CMP so I worked as a sales manager while studying to gain the certifi cation knowing that it would help me fi nd a job as a planner.
I’ve now been the Meeting Planner for the Preventive Cardio-
vascular Nurses Association (PCNA) for a year and absolutely love it! I am the only planner for the association and while we have over 3,000 members, our offi ce is very small with only eight of us on staff.
MM: What do you like most about your job?
TB: Everything! We have our annual meeting in Las Vegas for about 700 people and 70 exhibitors. I am in charge of everything from gaining sponsorships, handling the exhibitors to registration. I also plan 25 fall regional programs all over the U.S. and four board meetings a year. There’s this “planner high” I get when planning and attending the events. There is nothing better than seeing everyone happy and the gratifi cation of pulling off an event. 2013 will be the fi rst National Meeting that I’m handling everything from start to fi nish. I am looking forward to seeing some of the new things I’ve implemented. There are going to be some competitions that are low cost for the association, but will help create more interaction among the attendees. The other major event is a community outreach we’re doing for the fi rst time. We’re holding a medical device drive and have been working with the city of Las Vegas to help fi nd some non- profi t clinics that need assistance. Based on their needs we’ve put a wish list together to give to our members who wish to donate items they aren’t using or have upgraded. My hope is to make this an an- nual event.
MM: What kind of changes are you experiencing with your group and in the industry overall?
TB: Funding is an issue in our specifi c industry (cuts with the new Sunshine Act) so we will have to see how much it will affect us.
Obviously in regards to meetings, technology is a big topic in terms of keeping up with our members and sponsors. Attendees can’t sit for 10 hours listening to speakers so we are trying to incorporate things throughout the day that don’t cost a lot of money since we’re non-profi t. There are little things that we can do to keep attendees interactive and interested, like mobile apps to communicate with others in the meeting room in real time. It also provides us with
WWW.MIDWESTMEETINGS.COM
valuable feedback too, whether they like the speaker or not and ways to improve for next year. Something new this year is that if you tweet or post to Facebook you’re entered in a drawing. This is es- pecially helpful to get communication out there to make folks who aren’t there feel like they should be. Almost every- one has a smartphone and can be tied in with everything - our live streaming at
the meeting will also help people gauge what goes on at the meeting. This is the fi rst year we’re having a live Twitter feed on a screen in the room. It’s a big risk since someone could tweet something negative, but it instills a lot of confi dence in our members and el- evates our association’s level of excellence. We’re also going to have a lounge with screens that will have both Facebook and Twitter.
MM: What advice do you have for people aspiring to be a Meet- ing Planner?
TB: Working in an administrative role opened my eyes before being on the fl oor which was a great learning experience. It also
helps to be a detailed person and enjoy being hands on. When I fi rst started out it was hard to get a chance because everyone wanted you to have experience fi rst. The best thing I did was position myself in the industry and network to get my name out there. It’s hard to get interviews without having connections. Looking back I wish I had a stronger mentor that I worked closer with: I had a handful of men- tors but never focused on one of them directly. I think it would be very benefi cial to go to one of their events or spend days with them to get that real-life experience that you can use in interviews. Networking is also key. It’s not enough to just attend events, you need to introduce yourself, get to know people, and create relation- ships. Find an organization that you have passion for and get in- volved, you never know who you’ll meet and there’s no replacement for face to face interaction and relationship building. I had an inter- est in hospice and got involved with their golf committee where I met some great people. It’s important to get to know people that you can rely on and trust, personally and professionally. Once you’re working in the industry it’s important to stay in-
volved. In teaching a CMP class with my local MPI Chapter it’s fun to see the excitement from future planners and it keeps me moti- vated and looking forward to see what’s next in our industry.
MM: One last question, if you could plan an event anywhere, where would it be and why?
TB: I fi nd this question a little diffi cult as every event can be unique for the area, but it would be really great to have a reception
at the top of the Empire State Building and then maybe a brain- storming event in the middle of the Google corporate offi ces.
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