W at the Heck Do We Real y Mean by aHybrid Event?
The term Hybrid is not a new one. Do you remember high school biology class? In that class we learned:
Hybrid (biology), an offspring resulting from crossbreeding
automobiles, education and fi nally events and meetings. A hybrid event is not the recording of an event and then putting it on a DVD or online a few days later for others to view. It’s not a Twitter feed or Twitter hashtag discussion. It’s not a chat room. It’s also not broadcasting an event live on the Internet. It’s much more than that. My defi nition of a hybrid event is a compilation of all those elements, the live broadcast and the Twitter hashtag discussion, plus participants online being able to be part of the event and react to what the various speakers are say- ing. The virtual audience is engaged in the event. They also should be able to communicate amongst themselves, thus adding to the engagement and making them feel more like they are truly part of what is happening.
T Sometimes the virtual audience is participating in a
“pod”. This is when a group of people, anywhere from 2 or 3 to a couple of dozen, meet in an offi ce or conference room to view the meeting together. They, can, then, participate virtually as a group or individually. When “pods” are part of the picture, even more participation can happen. However, this takes a good deal of preparation and col- laboration on the part of the planner, the content provider and the broadcast or webcast provider. Another point to be taken is that the planning for the virtual audience must never diminish the needs of the live audience. All this must be taken into consideration. A really good team of specialists must be formed.
Conversations, between both the face to face and the vir- tual can begin in advance of the actual event and can extend beyond the event. The live event that would end at a certain time can be extended with online only conversations. The
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hen the term referred to electric power generation, then electricity, computers, games and sport, music, literature and
participants at the live event can join these conversations with the virtual audience. Clearly every planner, planning a meeting, conference or event wants to meet or exceed his or her goals. A hybrid event can do just that. Pat Ahaesy, CMP. CSEP, helps companies have seamless and stress free events. She has over 25 years of experience planning and implementing corporate and non-profi t conferences and spe- cial events, as well as incentive programs. The background that led to her collaboration in P&V began fi rst as an educator, then in the world of corporate and incentive travel. Pat has planned CME meetings, conferences, tradeshows, special events as well as tours for art and incentive groups. She has been a Certifi ed Meeting Professional from the Con- vention Industry Council for more than 10 years, and has held the Certifi ed Special Event Professional designation from the Interna- tional Special Events Society for 10 years. Pat holds a BS in Education from Temple University and taught elementary school, tutored students with dyslexia and has taught ESL for the US Air Force.
Often quoted in industry professional publications, she is a co- moderator of the leading online community, MECO, for meeting professionals. She was also President of the National Association of Business Owners-NYC from 2009-2011. Pat has chaired MPIGNY committees and has been on the Board of Directors of ISES-NY A believer, in the importance of education, Pat feels that events are a powerful tool to tell a story and educate. The value of meet- ings and special events should not be underestimated. After at- tending several Event Camps, Pat realized that webcasting and hybrid events are the logical next step to extend the reach of meet- ings and events. Pat’s company, P&V Enterprises is headquartered in New
York City. MIDWEST MEETINGS SPRING 2013
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