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November 2012 l 05

Outline and PRG announce major partnership news


ITALIAN LOUDSPEAKER manufacturer Outline srl and its US subsidiary Outline North America LLC have entered into a strategic partnership with US production giant PRG (Production Resource Group). According to Tom Bensen,

managing director of Outline North America, the agreement means that PRG becomes an authorised Outline dealer “with full and unrestricted access to all Outline product lines. PRG will rent and resell our equipment, and specify it into installations, as well as sub-rent it to other companies.” The centre of activities for

this new relationship will be at PRG’s expansive Las Vegas facility – the hub of PRG’s touring sound business – where a turnkey system of Outline


Massive investment plan for Music Group in China

By Erica Basnicki

IN THE past few weeks, Music Group has announced plans to invest $50 million (€38 million) in a new 50-acre corporate complex in Guangdong, China. According to the company, the investment comes at a time

when its current Music Group City site in Zhongshan is stretched to capacity “with overwhelming demand for new products”. “It is my distinct pleasure to announce the fulfillment of a major objective of our group today with the start of this

incredible undertaking,” said Music Group’s founder and CEO Uli Behringer at the cornerstone ceremony. “This new home will bring together our people from several different sites, our world-class manufacturing and integrated logistics teams into one

Music Group’s new complex will be based on the ‘corporate campus’ buildings typical of Silicon Valley

environmentally sustainable location woven into the natural local landscape. My goal is to make this a place where talented people can attain their life goals without compromise.” The new campus will be home to nearly 5,000 employees and is to include over 278,000sqm of automated factory space housing more than 100 surface mount machines, automated transducer lines, injection molding and hydro forming facilities and a total ‘clean-air’ wood products and painting pavilion. The company’s agency test

Uli Behringer, pictured centre, with local representatives at the cornerstone ceremony for Music Group’s new facility

labs will be expanded with additional RF and TDMA facilities and a new anechoic chamber will be built for

acoustical testing. The campus will also offer housing for almost 2,000 company employees and include on-site educational, child-care and health facilities. International consultants to

advise on site development, livability and environmental concerns have been commissioned to ensure long- term satisfaction for workers and minimal impact to the surrounding eco-system. The investment is testament to the Music Group’s commitment to its expanding portfolio, which includes Midas Klark Teknik and Turbosound. Expected completion is some time in 2014. n

GTO, GTO-SUBS, Butterfly, Mantas, DBS18-2 Subs and recently introduced LipFill-0182 – over 140 enclosures and power amplifiers in total, plus amplifiers and flying accessories – will be maintained for immediate deployment for PRG’s production requirements. “We are very excited to enter into this relationship with PRG,” says Giorgio Biffi, CEO of Outline srl. “This comes at an exciting time for our company, as we continue our global growth initiative with the addition of many of the world’s largest sound and production companies. PRG is a welcomed addition to our family.”

“I have seen the incredible growth of PRG over the

years and am very pleased to have them help lead the charge for our large-format line array, the GTO, in the US,” adds Bensen. “We appreciate PRG’s confidence in our company and their shared vision for the future as we begin this relationship.” PRG is a 360º

event operation, supplying lighting, video effects,

scenery and sound for Broadway

productions such as Outline’s large-format GTO Spiderman: Turn Off the

Dark, and major live television presentations including the Academy Awards. PRG also provides audio systems, stage design and lighting effect systems for major tours and events such as Elton John, Red Hot Chili Peppers and the Super Bowl half-time show. In the past two years the

NYC-based company, which celebrates its 30th anniversary this year, has expanded rapidly by aggressively acquiring businesses in several territories, including rental house EML Productions NV in Belgium, LED screen maker Bytecraft in Australia, German production outfit SHOWTEC as well as other US-based entertainment technology businesses. n

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