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November 2012 l 23


studionews UNITED KINGDOM API seals HHB deal By Erica Basnicki


LATE SEPTEMBER saw press, dealers, producers and engineers gather at Mark Knopfler’s British Grove Studios in London to join Source Distribution’s celebration of its appointment as API distributor for the UK and Ireland. It was the perfect setting for the event, as British Grove’s Studio 2 features an API Legacy console. Source officially began


distributing its first discrete analogue audio brand in the summer, making its first sale to Scottish DJ/producer Calvin Harris, who purchased a second 1608 desk. This is also Source’s first opportunity to sell large-format consoles, and according to director of


distributed brands, Howard Jones, the company is “already talking with someone about a Vision over here in the UK”. Joining the celebrations


at British Grove were API president Larry Droppa, director of sales Dan Zimbelman, and director of engineering Jeffrey Bork – all of whom flew in from the US especially for the event. Additionally Source Distribution took the opportunity to introduce new pro-audio product specialist Andy Bensley. Source’s Jones commented on


the new partnership: “API is a great brand, with great products; huge in the States and other territories but in the UK it hasn’t quite had the profile that it


needs. That’s what we’re good at; taking those brands and kicking them up a little, and that’s what we’re hoping to do with API.” Droppa added: “We’re not the


only company out there that makes pro-audio products, but if you handle our stuff, you need to be as passionate about it as we are. It’s off to a great start and I think [Source Distribution] will do really great things for us in the UK.” Meanwhile at IBC 2012, sister company HHB Communications was named Master Distributor for DiGiCo’s UB MADI 2.0 USB device in the UK and Ireland. The deal further extends their relationship as it follows HHB’s recent appointment as DiGiCo’s UK broadcast dealer.


L-R: API president Larry Droppa, Source Distribution’s Andy Bensley, API director of sales, Dan Zimbelman, API director of engineering, Jeffrey Bork and Source Distribution director of distributed brands, Howard Jones


HHB has also been appointed


as exclusive distributor for Yellowtec in the UK and Ireland. Microphone and monitor mounting systems, USB audio interfaces and voice


processors are among the products to be found in the Yellowtec range. n www.apiaudio.com www.hhb.co.uk www.sourcedistribution.co.uk


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DirectCable Systems Ltd


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