This page contains a Flash digital edition of a book.
business today storage


Nobody could ever really convince us that storage is rock and roll. Nor could anyone imagine that it’s Hollywood either. But storage really is the new rock and roll and the new Hollywood: with readily accessible, reliable and, most importantly, secure storage there is no cloud - without the cloud there is no iTunes, no Netflix, no Hulu. Joe O’Halloran reports.


Trouble in store? I


n the world of content creation, in making TV and movies better and faster and more economically, it’s often forgotten just how much data the media industry generates. And how


much more it’s likely to generate and need to store effectively and efficiently in order to ensure the viability of tomorrow’s world of on demand, any time, anywhere media. Storage is being driven by the


consumer demand for digital content and the development of HD TV and other high resolution content devices in the home and on the move. In the media industry environment, storage is a fundamental element in the transformation process that is being undertaken in content creation, editing, distribution and reception. At home, the concept of the cloud


is key: give people more opportunity to access more content and they will


At home, the concept of the cloud is key: give people more opportunity to access more content and they will consume more.


consume more. Just look at the connected TV market in general and how, with the advent of the iPad and other connected devices, people have simply just consumed more and more content from cloud based repositories. Indeed, according to new research from Gartner - Forecast: Consumer digital storage needs 2010- 2016 - growing consumer demand to share and access content on multiple devices will drive consumers to store a third of their digital content in the cloud by 2016. Gartner expects to see a substantial leap in cloud-based consumer content storage, from just 7% in 2011 to 36% by the end of 2016. In absolute terms this will mean Gartner expects that there will be a commensurate surge in consumer digital storage needs from 329 exabytes in 2011 to 4.1 zettabytes in 2016. This includes digital content stored in PCs,


smartphones, tablets, hard-disk drives, network attached storage (NAS) and cloud repositories. Average storage per household will grow from 464 gigabytes in 2011 to 3.3 terabytes in 2016. "Historically, consumers have


generally stored content on their PCs, but as we enter the post-PC era, consumers are using multiple connected devices…this is leading to a massive increase in new user- generated content that requires storage," explained Shalini Verma, principal research analyst at Gartner. "With the emergence of the personal cloud, this fast-growing consumer digital content will quickly get disaggregated from connected devices." In addition to the consumer end of


the industry there will also be huge growth in storage for those who create content. Creation, distribution and


6 l ibe l september/october 2012 l www.ibeweb.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84