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ibc2012 in focus IBC2012: connecting people...and devices


As I write this column, IBC2012 is just one month away and already the topics for debate are taking shape. Increasingly the agenda moves away from traditional broadcast topics and focuses on the connected world of broadcast technology, content and devices. This is reflected in this year’s choice of keynote speaker - will.i.am - musician, social media guru and director of Intel Corporation; not exactly plucked from the core of the traditional broadcast sector, but nonetheless exactly the right person for the job.


Within the IBC Connected World - which this year has moved to Hall 14, at the front of the show - the changing shape of the broadcast market will be most evident. The Connected Consumer Debates, staged each day at 12 noon and 3pm within the IBC Connected World, will explore the opportunities this brave new connected media world offers our industry - and us as consumers of content. And it is consumer engagement that has seen a quantum leap in the last 12 months, breathing life into the technologies shown at CES, NAB and IBC in recent years. Pietro Macchiarella, research analyst at Parks Associates, said: "The percentage of smart TV owners connecting the device to the Internet has steadily increased, from approximately 40% in 2010 to 56% today.” Add to this the boom in global sales of connected TVs - it is predicted that over half of the HDTV sets shipped in 2012 will be Internet-connectable - and the implication for the market is evident. Macchiarella continued: “Connected TVs offer a toehold to a variety of players, including broadcasters, over-the-top video providers, and pay-TV providers." IBC2012 will undoubtedly throw up one or two surprises, will stimulate discussion, and will be the catalyst to deals being


signed. How much of this discussion and business will revolve around traditional broadcast technology will remain to be seen - I suspect that, led by will.i.am and the Connected Consumer Debates in the IBC Connected World, much of the discussion will be about the changing shape of the market...and how to monetise it. Enjoy the show. You can find BPL Broadcast Ltd - including IBE, ibeweb.com,


connectedworld.tv, and the ConnectedWorld.TV Awards - on stand within the IBC Connected World (Hall 14).


Editor Neil Nixon E: nnixon@btconnect.com T: +44 (0)1409 241166 Contributors Joe O’Halloran & Chris Forrester Publisher/Sales Clare Sturzaker E: csturzaker@bpl-business.com T: +44 (0)1342 717459 Sales Lynn Neil E: lneil@bpl-business.com T: +44 (0)208 123 5040 Production Tracy Foley E: tfoley@whitewater.co.uk T:0845 299 8596 Chairman Chris Boeree E: chris@bpl-business.com T: +44 (0)1895 421111 Commercial Director Saleha Williams E: swilliams@bpl-business.com T: +44 (0)7712 781101


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Printed in England by Williams Press Neil Nixon Editor IBE


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www.ibeweb.com l september/october 2012 l ibe l 5


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