fill the needs of our customers in this ever-changing high- technology marketplace. Our sales force is focused on the needs of customers and their drivers. We help customers understand how to manage their business in order to become more competitive and profitable. At Libra Industries, we strive to be the best in the market segments that we serve. Our goal is to be a great company for all of the people we do business with. We create a win-win atmosphere in which both Libra and the customer are profitable.
Q
You have been in the SMT industry since its inception and even served as president of the SMTA in the early years. Please share any early
recollections you have about the industry as well as how it has changed over the years?
A
I think the SMT industry has matured: Customers now want to use fewer vendors and a long-term solution approach. Customers are realizing that it is not all
about price and, to be competitive, the customer and the contract assembler must work hand-in-hand to ensure that both are profitable and can go the distance in the relationship. When our company first entered the electronics assembly
market, I heard of a new process called surface mount technology (SMT) and attended an exhibition in the early 1980s at the Tropicana Hotel in Las Vegas to learn more about it. I remember that was when I first met Bob Black, now President of Juki Automation Systems, who was showing a Placement 360 pick-and-place machine from Zevatech. He was standing alone in a small booth, and as I walked by, he grabbed me out of the aisle to show me his machine and what it could do. He was so animated and excited about his product that he had me infected with the SMT bug before I left the show. I must have met 100 other vendors during this show, but Bob was the only one that I could remember after the show. He has had a very positive impact on the SMT industry for more than 30 years, and I have been a Zevatech /Juki customer ever since our chance meeting. Our Juki machines are a tremendous asset to our company and can handle any job including the new PoP and LED applications. Having the right equipment and working with the right
vendors is one of the keys to our success. The best way to increase cash flow is to invest in the right equipment and maintain overall materials management.
Q
What are some industry challenges that Libra faces?
A March 15th 2012
Component-level traceability has become extremely important in the medical and military sectors. Also, less than 20 percent of all the components we use
are employed across our customer base. It is a constant challenge for EMS suppliers to have enough components in a plant at any one time so that they can complete jobs. At Libra Industries, however, managing inventory is one of our key competencies. We currently have more than 7500 active
www.electronicscomponentsworld.com /
www.electronicsproductionworld.com EIU 25
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