PROJECTED 2012 EXHIBITORS VS. 2011 EXHIBITORS
More than two-thirds of respondents (70 percent) expect the number of 2012 exhibitors to remain the same. The remaining respondents are much more likely to expect an increase (23 percent) than a decrease (7 percent). In last year’s survey, 64 percent of respondents expected the number of their exhibitors to remain flat.
EXPECT TO INCREASE 23%
EXPECT TO DECREASE 7%
Respondents reported that, on average, food and beverage remains their single-largest expense, accounting for 33 percent of their costs at their largest 2011 event. Sixty-eight percent said that they’ve been asked to cut food and beverage expenses from their 2012 meetings; followed by audiovisual (33 percent); rooms/housing, speakers/programming, and shuttle service (18 percent each); and meeting rooms (8 percent).
FOOD AND BEVERAGE
Average: +0.33 compared to +2.8 percent in last year’s survey
STAFF TRAVEL AND ACCOMMODATIONS SPEAKERS AND ENTERTAINMENT DECORATOR/LABOR AUDIOVISUAL
REMAIN THE SAME 70%
Expositions EXPECT TO
DESTINATION MANAGEMENT REGISTRATION/HOUSING SPACE RENTAL
OTHER (SIGNAGE, OFFICE EQUIPMENT, ETC.) INSURANCE SECURITY
% OF BUDGET Expositions 0 15
1 1 4
10 20 30 40 33
Will the meetings industry as a whole improve or stay the same?
“Improve. Companies are bored with being in the doldrums and want to take control of their destinies. They are spending more to generate business, using face-to-face and online marketing opportunities.”
“It appears as though it is improving already. I see a shift in the way hotels are negotiating now. The ball is no longer in the planner’s court.”
60 pcma convene March 2012 www.pcma.org