convene’s 21st annual meetings market survey
The technology that respondents are most likely to seek for their meetings is high-speed, wired, and/or wireless Internet access. In terms of social
media, using a scale of “1” for “most important” to “4” for “least impor-
tant,” 57 percent of respondents rate Facebook either “1” or “2” when it comes to marketing their meetings and engaging attendees, compared to 51 percent for Twitter, and 36 percent for LinkedIn.
More than one-quarter of respon- dents (28 percent compared to 34 percent in last year’s survey) report that their use of virtual meetings and events increased in the past year, while 62 percent report it remained the same, and 10 percent (up from 6 percent in last year’s survey) reported that it decreased.