convene’s 21st annual meetings market survey

2011 TOTAL ANNUAL BUDGET

Almost one-third (32 percent) of respondents indicated that their organization’s total annual 2011 budget was $10 million or more (down from 35 percent in last year’s survey), and more than half (51 percent) reported that it was $5 million or more (similar to last year’s survey).

$250,000 TO

$499,999 7%

$500,000 TO

$999,999 8%

Average: $6.77 million compared to $6.93 million in 2010

LESS THAN $250,000

10%

MORE THAN $15 MILLION

21%

$10 MILLION TO

$15 MILLION 11%

OFFERING CITY-WIDE HOUSING

The preferred methods for handling city-wide housing: in-house (41 percent, similar to 43 percent reported in last year’s survey) or retain a third-party housing service (29 percent, down from 34 percent in last year’s survey). Eighteen percent used convention bureau housing in 2011, similar to last year’s survey results.

IN-HOUSE (DO IT YOURSELF) 41%

OTHER 12%

$1 MILLION TO

$2.49 MILLION 10%

$2.5 MILLION TO

$5 MILLION TO

$4.99 MILLION 14%

Operating Ratios

$9.99 MILLION 19%

THIRD-PARTY HOUSING SERVICE

29% Operating Ratios

CONVENTION BUREAU HOUSING SERVICE

18%

What is the No. 1 challenge facing the meetings industry?

“Securing properties that can support the massive amounts of bandwidth required to hold our meetings.”

“Time management—expectation as a member of the ‘C-suite’ to manage more operations within the association versus just the meetings department.” “Writing and reconciling grants for corporate Pharma support.”

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pcma convene March 2012

www.pcma.org