convene’s 21st annual meetings market survey
2011 TOTAL ANNUAL BUDGET
Almost one-third (32 percent) of respondents indicated that their organization’s total annual 2011 budget was $10 million or more (down from 35 percent in last year’s survey), and more than half (51 percent) reported that it was $5 million or more (similar to last year’s survey).
$250,000 TO
$499,999 7%
$500,000 TO
$999,999 8%
Average: $6.77 million compared to $6.93 million in 2010
LESS THAN $250,000
10%
MORE THAN $15 MILLION
21%
$10 MILLION TO
$15 MILLION 11%
OFFERING CITY-WIDE HOUSING
The preferred methods for handling city-wide housing: in-house (41 percent, similar to 43 percent reported in last year’s survey) or retain a third-party housing service (29 percent, down from 34 percent in last year’s survey). Eighteen percent used convention bureau housing in 2011, similar to last year’s survey results.
IN-HOUSE (DO IT YOURSELF) 41%
OTHER 12%
$1 MILLION TO
$2.49 MILLION 10%
$2.5 MILLION TO
$5 MILLION TO
$4.99 MILLION 14%
Operating Ratios
$9.99 MILLION 19%
THIRD-PARTY HOUSING SERVICE
29% Operating Ratios
CONVENTION BUREAU HOUSING SERVICE
18%
What is the No. 1 challenge facing the meetings industry?
“Securing properties that can support the massive amounts of bandwidth required to hold our meetings.”
“Time management—expectation as a member of the ‘C-suite’ to manage more operations within the association versus just the meetings department.” “Writing and reconciling grants for corporate Pharma support.”
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pcma convene March 2012