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PLENARY National Tourism Strategy Q Bad Pitching Q ‘Incentive Travel: The Participant’s Viewpoint’

(Obama) continued from page 22

President listened to the travel industry’s call that bringing more international visitors represents a minimal investment and high- return proposition. We look forward to working with his administration to create jobs and strengthen the economy.” Robert Gilbert, president and CEO,

Hospitality Sales & Marketing Association International (HSMAI): “HSMAI members from the sales and marketing community have known for years that more international travelers want to come here; hopefully this new strategy will reduce the barriers to entry. Combined with the new efforts of the Corpora- tion for Travel Promotion ... the U.S. should now be on a path to rebuild its international market share for meetings and conventions and corporate and leisure travelers.” Yulita Osuba, CMP, president, Conven-

tion Service Professionals International (CSPI); senior director of sales, marketing, event management, and exhibitor services, Orange County Convention Center: “The last several years have been tough on our industry, and it is refreshing to see the government open itself up to greater international travel. CSPI members work hard to

UNCONVENTIONAL Dump Your Elevator Pitch

ing an “elevator pitch,” according to Thom Singer, author of Some Assembly Required: How to Make, Grow, and Keep Your Business Relationships, and an expert on networking at conferences. “While knowing how to clearly and con- cisely tell others about yourself is important,” Singer said in an inter- view, “so much attention is put on it that many people mistakenly lead with their ‘elevator statement.’” He added: “The first time someone meets

W

you, they really don’t care about your ‘verbal vomit’ about you and your career. They care

24 pcma convene March 2012

HEN IT COMES TO NETWORKING, a common mistake people make is to spend too much time creat-

more about themselves. So don’t waste brain cells memorizing three to five sentences about yourself. Instead, memorize three to five questions that will get the people talking about themselves. Most people will turn around and ask you the same questions, allow- ing you to explain who you are and what makes you spectacular.” And what if someone doesn’t reciprocate and ask about you? “They did you a favor letting you know they aren’t interested,” Singer said. “Networking relation- ships are about building long-term and mutually beneficial relationships, not about pitching yourself or your business.” n — Barbara Palmer

bring business to their respective destinations, and the executive order can only increase opportunities for these sales professionals.” Michael D. Gehrisch, president and

CEO, Destination Marketing Association International (DMAI): “DMAI applauds the administration’s efforts in prioritizing tourism as part of the U.S. economic agenda and recogniz- ing travel as the real economic driver and job creator that it is. Hundreds of our U.S. members have been marketing their ... destinations internationally for years, and are eager to work with a unified U.S. travel and tourism strategy.” n — Christopher Durso

EN ROUTE: President Obama flew to Disney World with Orlando Mayor Buddy Dyer, who joined him to call for a new U.S. tourism strategy.

RESEARCH

Everyone’s Incentivized

earned an incentive- travel award and

95.5% 90.7%

of people who of people who

did not earn one report being motivated by the program.

SOURCE: “Incentive Travel: The Participant’s Viewpoint,” Site International Foundation (www.siteglobal.com) and Incentive Travel Council (www.incentivemarketing.org)

www.pcma.org

PHOTO BY PETE SOUZA/WHITE HOUSE

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