PROJECTED 2012 ATTENDANCE VS. 2011 ATTENDANCE
The majority of respondents (53 percent) expect 2012 attendance to remain the same, while 35 percent expect it to increase. In last year's survey, 46 percent expected attendance at their 2011 event to grow.
EXPECT TO INCREASE 35%
EXPECT TO DECREASE 12%
PERCENTAGE OF ROOMS PICKED UP BY ORGANIZATION
Seventy-seven percent of respondents report that at least 80 percent of the room block for their largest meeting was picked up by their organization in 2011. More than one-half (51 percent) reported that their organization picked up at least 90 percent of the room block. These results are almost identical to last year’s survey results.
60 TO 69 3%
50 TO 59 2%
LESS THAN 50 14%
Average: +2.6 percent compared to +4.5 percent in last year’s survey
Average: 80 percent, same as last year
REMAIN THE SAME 53%
Expositions EXPECT TO
70 TO 79 6%
80 TO 89 26%
Total Room Pickup Three-fifths of respondents (65 percent) indicated that the total room pickup (all hotels) for their largest meeting was under 2,500.
What is the No. 1 challenge facing the meetings industry?
“Health-care meetings have big challenges. I think the Pharma regulations are hurting the show-floor traffic and the Sunshine Act is even more of a pain.”
“Articulating to the clients that the specialization (event strategists) they seek at generally outrageous ‘consultant rates’ will only benefit the consultant. Existing event management has the answers but don’t always have the platform to share innovative recommendations (combined with do more with less/budgetary fatigue!).”
OR MORE 51%
pcma convene March 2012