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convene’s 21st annual meetings market survey

Characteristics of theSample

Each year, meeting plannerswhoare members ofPCMAand an additional group of Convene meeting planner subscribers receive an extensive survey, which requests proprietary infor- mation and budget projections for their organizations. After answeringan initial question on their professional role, respon- dents followed one of three survey routes; one for association meetingprofessionals and executives, another for independent meetingprofessionals, and the third, for corporate meeting pro- fessionals. While each response path had several unique ques- tions, many questions addressed the same area but were worded differently to reflect the respondent’s particular role in the meetings industry.

The data that follows was compiled fromapproximately 560

usable responses that were submitted. More than one-half (60 percent) of respondents arePCMAmembers. Nearly half (49 per- cent) work for an association or nonprofit organization; 23 per- cent work for a corporation; 15 percent are independent or self-employed; seven percent work for association management firms; and four percent are employed by the government. Respondents were asked what changes they had made to

their meetings during 2011 in response to the economy, whether they thought the economy would get better, worse, or stay the same, and what their No. 1 on-the-job challenge is.Some of their answers to these questions appear throughout the survey.

CURRENT ROLE

Sixty-seven percent of respondents identified themselves as a meeting professional and 16 percent as association or corporate executives.

MEETING

PROFESSIONAL 67%

OTHER 9%

CONSULTANT/ SELF-EMPLOYED 8%

TYPE OF ASSOCIATION

Respondents who work for associations are most likely to be employed at a professional association (39 percent), medical/health care association (22 percent), or trade association (18 percent). Thirteen percent worked for SMERF organizations, similar to last year’s respondent composition, although this year, medical meeting professionals represented a larger percentage of respondents than last year. Respondents who worked for associations were more likely to work for one that is international (44 percent) than national (40 percent).

MEDICAL OR

HEALTH-CARE 22%

ASSOCIATION/CORPORATE EXECUTIVE 16%

OTHER 8%

PROFESSIONAL 39%

SMERF

Association Professionals

TRADE 18%

(SOCIAL, MILITARY, EDUCATIONAL, RELIGIOUS, FRATERNAL)

13%

www.pcma.org

pcmaconvene March 2012

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