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convene’s 21st annual meetings market survey

2011 CONVENTION/MEETING BUDGET VS. 2010 CONVENTION/MEETING BUDGET

The largest group of respondents (59 percent) reported that their convention/ meeting budget stayed the same in 2011 compared to 2010. One quarter reported that it increased, while16 percent reported their budget went down.

INCREASED 25%

DECREASED 16%

EXPECT TO INCREASE 19%

EXPECT TO DECREASE 16%

PROJECTED 2012 CONVENTION/ MEETING BUDGET VS. 2011 CONVENTION/MEETING BUDGET

Sixteen percent expected their convention/meeting budget to decrease in 2012 (compared to 11 percent who projected budget cuts in 2011), while 65 percent (same as last year’s survey) expected no change. Nineteen percent expected to work with a bigger budget this year (compared to 24 percent last year).

Average: +0.8 percent compared to +0.6 percent in 2010 survey

Average: +0.6 percent compared to +0.8 in 2010 survey

REMAINED THE SAME 59%

Operating Ratios

REMAIN THE SAME 65%

Operating Ratios EXPECT TO

Budget (With Exhibition) Respondents indicated that the

average total budget for their largest 2011 event with an exhibition was $1.5 million (the same as last year’s survey results).

Budget (Without Exhibition)

Respondents indicated that the average total budget for their largest 2011 event without an exhibition was $782,338, up from last year’s survey budget of $731,120, but down significantly from $934,330 allocated in their 2009 budget.

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pcma convene March 2012

www.pcma.org

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