convene’s 21st annual meetings market survey
2011 CONVENTION/MEETING BUDGET VS. 2010 CONVENTION/MEETING BUDGET
The largest group of respondents (59 percent) reported that their convention/ meeting budget stayed the same in 2011 compared to 2010. One quarter reported that it increased, while16 percent reported their budget went down.
EXPECT TO INCREASE 19%
EXPECT TO DECREASE 16%
PROJECTED 2012 CONVENTION/ MEETING BUDGET VS. 2011 CONVENTION/MEETING BUDGET
Sixteen percent expected their convention/meeting budget to decrease in 2012 (compared to 11 percent who projected budget cuts in 2011), while 65 percent (same as last year’s survey) expected no change. Nineteen percent expected to work with a bigger budget this year (compared to 24 percent last year).
Average: +0.8 percent compared to +0.6 percent in 2010 survey
Average: +0.6 percent compared to +0.8 in 2010 survey
REMAINED THE SAME 59%
REMAIN THE SAME 65%
Operating Ratios EXPECT TO
Budget (With Exhibition) Respondents indicated that the
average total budget for their largest 2011 event with an exhibition was $1.5 million (the same as last year’s survey results).
Budget (Without Exhibition)
Respondents indicated that the average total budget for their largest 2011 event without an exhibition was $782,338, up from last year’s survey budget of $731,120, but down significantly from $934,330 allocated in their 2009 budget.
pcma convene March 2012