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Price per sheet –
easy as 1, 2,3?
Jonathan Hooper, Marketing
what other aspects need to be considered? properly. These people aren’t hooligans and
Manager of Kruger Tissue,
The aesthetics of having all the dispensers
vandals; they are just doing what human beings
explains how the cheapest
looking pleasingly uniform, the advantages of
do. Presented with a drying medium that draws
dealing with a single supplier may no doubt be
through like a rope, they have no practical way
choice could be deceptive.
factors, but they clearly are not exclusive to
of discerning how much tissue they need to dry
their hands. So they take what they think they
In a complicated
any one single manufacturer. Now it is clear
need and then a bit - just in case!
world there is
that there may be low usage situations where
every reason for
the dispenser aesthetics and the drying
Presented with the flat towel, they feel
capability of the tissue take greater
qualified to make a judgement. They need two
dispensers and
prominence, and price is less of an issue,
or three sheets. The lever controlled
tissue buyers to
but in high volume areas, especially if there
dispensers makes them makes them think
want to look for
are sudden rushes of traffic that have to be
each time before taking a further sheet.
the simplest way dealt with; surely not!
That slows the process of coming to a
to evaluate competing claims. Often and
decision. Two 2ply sheets may be sufficient to
So the question remains, why bother?
perhaps not unreasonably, cost is king.
dry their hands. A 1ply towel may need more.
Well how about the fact that such a buyer is
The maths is none too complex. The cost of
The point is that the manner in which the
not buying the most cost efficient deal around
the roll of tissue divided by the number of
at all. In fact he or she may inadvertently be
tissue is dispensed makes it a more deliberate
sheets on a roll, gives you the price per sheet.
actually costing the company more as a result
and thus less wasteful decision process than
In high usage areas, particularly those where of buying apparently cheaper tissue. Does this
simply grabbing armful of the stuff. The
the very highest of hygiene standards is not an sound something of a wild claim? Some
consequent reduction in waste tissue from
absolute priority, quality is less of an issue.
smoke and mirrors trick that make a simple
controlled dispensing is obvious when you
So then cost per sheet is what it’s all about.
piece of arithmetic complicated to someone
think about it. Significantly in quantitive terms,
else’s benefit somewhere down the line?
studies monitoring continuous pull through
dispensing as opposed to controlled
A familiar refrain and let’s be honest, not a
Consider this key concept. The equation is
wholly unreasonable standpoint. When there is
perhaps after all, not such a simple one.
dispensing, have recorded excess waste as
little need to impress, when throughput is
The first aspect to consider is about control.
high as 35% for the former method. Hang on
That itself then splits into two key areas,
to that number.
high, often in bursts of activity such as at
the dispensing of the tissue and the on-going The other control area to address is the
football grounds or airports, then having
filling and the refilling of the dispenser.
refilling of the dispensers. With a single roll
sufficiently well stocked dispensers and a
clean facility, are the priorities.
Dealing with dispensing first. Many dispensers
dispenser, nobody would blame the stadium
are designed to provide controlled paper
facilities operator, who seeing that the roll is
What is the value in looking beyond cost per
consumption. So the user can’t pull out great
nearing the end and knowing that the full time
sheet or cost per dry? If the proposal isn’t, handfuls of tissue which they don’t actually
whistle is about to be blown, changes the roll
at first glance, the least expensive option, need and yet are still able to dry their hands
to make sure that there are no (or at least
continued on page 43 >
The future of our cleaning industry |TOMORROW’S CLEANING |
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