vide games to play at home and re their best Toverland memories
PW-MAR20-05-Frontgate.qxp_Frontgate 30/03/2020 17:17 Page 5 Park News
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Kernels
Big Question
How do you keep guests engaged, while gates are shut? 21
ovidesadditional resources ber Resource Center can learn their region and take advantage
colouring in pages for our guests to print at home that will both keep them engaged with our brand and keep our brand front of mind. • Use honesty to create impactful social content – Our park has wildlife that needs care even in a lock-down situation, so we’re telling and showing our guests how we’re continuing to do this.
IAAPA Expo Asia 2021 cancelled IAAPA has announced that IAAPA Expo Asia 2021 will not go forward as planned in Shanghai 10-13 August. The Expo and all related in-person events have been cancelled. IAAPA has asked that Asia Expo exhibitors email the IAAPA Sales Team for additional information.
Paul Callander, chief strategy officer, Dreamworld, WhiteWaterWorld, SkyPoint: Adapt your brand presence to the environment –We have created
ncluding Covid-19 webinars, a n Template, the IAAPA Security 19 Educational Series and more.
• Find aspects of your business to make virtual –We have set up live stream filming of some of our wildlife so that guests can watch them from home and keep having “Dreamworld” experiences.
• Bring your product or service into the homes of your guests – Our SkyPoint business is working on how-to videos for menu items and cocktails that guests can create at home.
Yas Theme Parks to celebratre National Rollercoaster Day Ahead of National Rollercoaster Day, Yas Theme Parks are gearing up to host fun-filled celebrations for the whole family on August 13 and 14.
Coen Bertens, theme park director, Efteling: Thrill seekers can still experience the adrenaline rush of riding a roller coaster through our series of on-ride videos available on the Efteling YouTube channel, which are filmed from the front carriage on rides at Efteling. For Example, viewers can experience the tale of De Vliegende Hollander (The Flying Dutchman) and the jaw-dropping Baron 1898 dive coaster – which plunges 37.5m into a mineshaft at
Guests will be able to play, shop and dine as they buckle up and enjoy the twists and turns of a fun-filled day at Ferrari World Abu Dhabi. Exciting times await friends and families at the Formula Rossa entry area, complete with character meet and greets, trivia games and super-charged music.
Families looking for a pit-stop to refuel after a day full of fun can choose from a wide range of rollercoaster-themed deserts and hot chocolate at the Park’s eateries
platforms and online channels to support its membership with education, professional development, discussion and networking. The program will support online discussion threads, webinars, watch parties, virtual mixers and more – including an online job fair.
For true rollercoaster fanatics, Yas Waterworld and Warner Bros. World Abu Dhabi are also a must-visit! At Yas Waterworld, guests take a spin on Bandit Bomber; the Middle East’s longest suspended rollercoaster featuring special onboard water and laser effects. Guests can glide over the iconic waterpark, tour the lost caves and dodge the water cannons below in this one-of-a-kind experience.
Those in search of the ultimate immersive
TEA Digital launches The Themed Entertainment Association (TEA) has launched TEA Digital to use the organisation’s dedicated, global
CLYMB Abu Dhabi launches The CLYMB Games
experience should look no further than Warner Bros. World Abu Dhabi, where they can ride rollercoasters inspired by the fan-favourite characters we all know and love. Whether joining Wile E. Coyote on his never-ending chase of Road Runner on Fast and Furry-ous, spinning away with The Riddler on The Riddler Revolution or enjoying a classic chase on Tom and Jerry: Swiss Cheese Spin – there’s something for everyone at Yas Theme Parks on National Rollercoaster Day.
90km/h. The channel also has walk-throughs of the recently opened attraction, Fabula as well as three different journeys through the magical Symbolica: Palace of Fantasy. Alongside this, users can get Efteling tips from Efteling
employees, behind-the-scenes access and sneak peaks of the new double family roller coaster,Max &Moritz.
The “Give it a GO” category will challenge new or inexperienced climbers to achieve the fastest climb to the top of the intermediate wall using auto belay devices.
More seasoned climbers can take part in any of the following categories; the “Pro Lite” Category for L2 climbers and the “Pro+” Category for L3 and L4 climbers. The Pro lite category will include two challenges, bouldering and speed climbing, encouraging climbers to overcome the boulders and complete the fastest climb to the top of CLYMB’s 10-metre high Intermediate Wall using the auto belay devices. The Pro+ category requires climbers to take part in three challenges; bouldering, speed and top rope climbing - from the boulders, intermediate walls to the top rope of the advanced 22-metre high wall.
Pia Adlivankin, CEO, Linnanmäki Amusement Park: During this exceptional time we want to keep our guests close and still offer them fun and joy with amusement park -like
experiences through our multiple channels. For children who are being homeschooled right now, we offer joy in the form of free-of-charge learning materials on our website related to Linnanmäki Amusement Park and also current topics such as learning media skills. Across our popular social media channels we offer
amusing content such as many quizzes, fun things to do, challenges and funny contests to keep the younger-ones entertained. Also, Linnanmäki has enchanting material throughout its 70-year-old history, so we have brought photographs from our archives to our social media channels for people to marvel and to refresh their good amusement park memories. In addition, this spring we will launch our very own
amusement park boardgame, featuring a range of fun tasks that will challenge their intellect. This game will enable our guests to enjoy Linnanmäki Amusement Park while at home.
Smurfs theme park re-opens in China After a long period of closure, Smurfs theme park ‘Dream City’ in China has opened its doors again for the public. One of the main attractions is Lagotronics Project’s recently installed GameChanger dark ride, ‘Swamp Adventure’, which is completely themed in Smurfs style.
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Figures of Fun
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The number of Park World Excellence Awards categories open for entries and nominations. Don’t miss the 30 September deadline!
Suzanne Smagala-Potts, public relationsmanager, Ripley Entertainment:With so many families staying at home and looking for ways to keep their children
Gen Z are most keen on a QR code system for ordering food and drinks—24% say this would be their most preferred option
entertained, we have created a way for our guests to engage with Ripley’s virtually. Ripley’s Aquariums at Home and Outside the
SOURCE: Theme Park Trends 2021, Oracle Food and Beverage
Odditorium can be used as hubs for a schedule of live Facebook events, downloadable educational materials, arts-and-crafts, and more. Be sure to follow us to tune in for events like Story Time
Live!, Champs & Chumps with Dustyn, and even live readings ofMoby Dick… on toilet paper! These sites will be continuously updated with additional
The 25th season of Global Village Dubai, which closed on 2 May 2021, hosted 78 cultures in 26 pavilions across the park, had over 300 food & beverage outlets, 3,500 retail outlets and over 5,000 commercial partners and exhibitors during the six- month season.
lesson plans and activities throughout the week. Following advice from health officials to practice social
distancing, our Ripley’s Believe It or Not! attractions and Ripley’s Aquariums are temporarily closed, but we are thankful for the opportunity to deliver free, family-friendly entertainment and educational Ripley’s programs directly to your homes.
80%
In the US, consumers (between May and June) showed a jump in confidence to get back to leisure activities, from 68% to 80%. In the UK confidence remained high, with 80% saying they are ‘optimistic’ about the prospect of spending quality time with families and friends at leisure attractions. As part of the Joy of Looking Ahead (JOLA) phenomenon, families and groups increasingly want to book ahead to have an outing to look forward to. This includes everything from planning and paying for activities in advance to pre-ordering food and drinks. SOURCE: Research from Merlin Entertainments and Oracle
TessaMaessen, Communications Manager, Toverland:We keep our guests entertained through our social media channels.We share our park shows and on ride videos of our main attractions.We also provide games to play at home and ask our followers to share their best Toverland memories with us.
Kernels
Covid-19: IAAPAprovidesadditional resources Visitors to the IAAPAMember Resource Center can learn more about the support in their region and take advantage of free IAAPA resources, including Covid-19 webinars, a Crisis Communications Plan Template, the IAAPA Security Advisory Program, Covid-19 Educational Series and more.
MARCH 2020
SUMMER PART 3 2021
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