CASINO NEWS
Sycuan signs with OfferCraft S
ycuan Casino in San Diego, California, has signed a deal with OfferCraft, a company that blends software and science to make incentives
more fun, and thus more effective. The two groups reported a very positive initial reaction from guests, who have enjoyed the chance to win rewards in exciting new ways at home, at events, online, or at the property. “Providing an interactive way for guests to earn incentives outside the casino walls is new to the gaming market in San Diego,” said Dan Morales, director of marketing for Sycuan Casino. “We’re always happy to pave the path in terms of enhanced guest service technology. We look forward to utilizing OfferCraft’s software to further our position as San Diego’s best rewards club.” OfferCraft uses a proprietary mix of gamification and next-generation rewards to make day-to-day business interactions more fun. Sycuan’s first email campaign invited guests to play an interactive game with FREEplay prizes worth up to $500 dollars. The
Design Works Gaming D
game was played by 42.3% percent of the guests with a redemption rate of over 50%. Guests were delighted by the new gaming experience while generating revenue multiple times the promotional spend. Sycuan also offered a baseball-themed game to
recruit new Club Sycuan members at its booth at the 87th Major League Baseball All-Star Game held on July 12 at Petco Park in San Diego. Hundreds of excited fans joined the Player’s Club to collect their rewards. “The Sycuan team knocked it out of the park with their baseball and VIP campaigns,” said Aron Ezra, CEO of OfferCraft. “And that was just our first effort. This is an innovative team who genuinely cares about their guests and wants to reward them in the most fun way possible. ”
Other campaigns that Sycuan plans to introduce in coming months include both games of skill and games of chance to introduce the Sycuan experience to a broader audience, and a social media campaign to reward existing fans.
launches social casino GLI names Dalbock GM for Africa
esign Works Gaming has opened its social slot community doors with the launch of Diamond Sky Casino (DSC) on Facebook,
iOS and Google Play. In just a few short months, Diamond Sky Casino (DSC) has gained over 400,000 users and is already appearing on Facebook’s Top Grossing chart.
“The immediate popularity of our casino and games has been thrilling to experience,” stated Troy Zurawski, President and CEO of Design Works Gaming. “DSC will deliver the same polished product that we currently provide to the largest land-based global distributors.” Diamond Sky Casino currently features 20 real casino game titles, with new titles added bimonthly. Early adopters of DSC have witnessed an abundance of feature upgrades since its soft launch in May. “We have incorporated fun features within a real-play environment, and seen great success,” said Melanie Dunmar, Director of Operations. While social gaming casinos top the charts on
Facebook, iOS and Google Play, Diamond Sky Casino is entering the market “loaded” with nearly 12 years of casino gaming experience and more than 35 years of collective casino industry knowledge and expertise.
www.DiamondSkyCasino.com.
G
aming Laboratories International (GLI) is pleased to announce Devon Dalbock has been selected as General Manager of GLI Africa.
GLI’s Managing Director of GLI Europe and Africa
Martin Britton said, “I am pleased to welcome Devon to the GLI Africa team, providing leadership support with our initiatives in South Africa and the Africa region as a whole. Devon brings with him many years of experience in the industry as well as his management skills. He will be responsible for driving and executing our business objectives while maintaining existing relationships.” Dalbock joins GLI with over 20 years of management-level experience with organizations ranging from entrepreneurial ventures to multi-national companies. He has been a part of a valuable network of business contacts throughout South Africa, USA, Europe and Australia. In his previous role as Gaming Business Unit Manager at Global Payment Technologies, he was challenged with designing and implementing a successful go-to-market strategy for the gaming business unit, managed direct lead generation and marketing activities and supervised relationships with casino equipment manufacturers. Dalbock received a master’s degree in business administration from Milpark Business School and a sales management diploma from Varsity College.
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