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SHOW REPORT


the company’s games are quite popular in this region; during G2E, e-gaming received the good news from BMM Laboratory that certification for Peru was successfully achieved and the release of documents for this jurisdiction will arrive soon. The first installations in Peru are already planned before the end of 2016. In order to react more rapidly to some


market necessities, e-gaming decided to assemble machines in Latin America so they can be more flexible and reduce delivery times significantly for the region. Agreements for online game content were concluded with two operators of online casinos during the Las Vegas show.


Novomatic The Global Gaming Expo (G2E) 2016 in Las


Vegas was the perfect opportunity for the NOVOMATIC Group to present its latest efforts in North America through its subsidiary NOVOMATIC Americas. This year’s exhibition booth increased in size to accommodate the vast array of product on display for both North American and international markets, as well as dedicated areas for Greentube, Octavian, NSBS and NLS. Representatives from the US, Canada, Latin America, Europe and Asia were all at the show to present the latest developments and meet customers. NOVOMATIC Americas created maximum impact at G2E, driving people to the booth from around the show floor throughout the three-day event. The centrepiece of the exhibit was the World Championship of Slots (WCOS) that generated a huge buzz with operators watching the tournaments and understanding how to utilise this never-before-seen concept on their casino floors. A tournament took place every hour of the show. WCOS is an industry-first slot competition format produced in collaboration with Emmy award-winning game show producer Gary Hunt Productions, Entropy Entertainment and media sales company Trifecta Entertainment & Media that gives players the chance of winning up to $1 million on a national TV show, as well as offering sponsor casinos a unique marketing opportunity with reach into more than 85 million homes. Casinos are empowered to host their own qualifying events as often as they like, and the winners are eligible to move onto the WCOS television show qualifying events. Speaking from the show floor, Gary Hunt said: “This is a first-time event where people who love playing slots will have a television show that they can enjoy. We will also be able to find people who are watching at home – who have never played slot machines before – and they will have the chance to see what fun they’re missing.”


A testament to the significant progress made by NOVOMATIC Americas over the past year, 40 slot titles dedicated to the US market were shown at G2E, developed in cooperation between NOVOMATIC game studios in Illinois, Austria as well as other international competence centres. Of particular interest was the premiere of the Tales of Darkness – a series of four linked progressive jackpot games. US- developed JACKPOT EDITION titles from the award-winning NOVO LINE Interactive portfolio were also demonstrated on the V.I.P. Lounge and DOMINATOR Curve cabinets. A section of the booth was dedicated to Greentube, part of NOVOMATIC Interactive, demonstrating a first-class range of omni- channel gaming products, as well as the Greentube Pro social casino platform. During the second day of the show, Greentube signed a deal with mobile gaming company Chopsticks in the apps that propels the company to the forefront of the skill-based gaming segment.


Abbiati


Giovanni Abbiati, Founder & President of Abbiati, enjoyed another successful G2E with his company, saying: “In Las Vegas, our main goal was to describe our production’s steps to customers to make them understand the philosophy that stands behind every our product: passion, precision and high quality standards. The American event represented a considerable opportunity to meet new potential and existing customers, to achieve remarkable partnerships and to expand our business.” As well as the new Pharaon luxury table line, Abbiati focused on their line of security casino currency products, such as chips, plaques and jetons, which incorporate a number of new security technologies to prevent casino currency counterfeiting. The range has included an impressive collection of new patterns, designs and materials for the plaques as well as the new line of patented ‘Tie’ chips featuring multiple injections, see-thru inserts and a combination of intricate and innovative rim and edge inserts. All new products are available with security features such as 13.56 MHz RFID, 8-colour UV pigments, 3-in-1 UV security feature, Laser Tracer technology, Optical Variable Ink, high security holograms to


name but a few. Abbiati has also present their new chip line


’il Gettone’, a chip that marries the portability, durability and versatility of the best American- style chips, with the technological sophistication found in higher face-value plaques.


Another popular product was the high


precision GLI-25 certified American Roulette Laser Wheel, which incorporates an upgraded patented invisible laser technology (Class 1A).


Zitro Zitor’s progress in transforming the company


into a gaming industry leader was visible in their showing at G2E. CEO Sebastian Salat said: “At G2E Las Vegas we presented the significant progress made in recent months in terms of products and services in the on-site gaming, online bingo and social gaming sectors.” Johnny Ortiz, Chairman of Zitro, declared his satisfaction with the advances made in the new route set by Zitro, commenting that: “G2E is an unmissable event for Zitro. It’s a meeting point for all our friends and customers, and in general with all the casino and bingo operators at an international level. At G2E we wanted to confirm our firm commitment to being the world leader in video bingo, and, as we said, competing and growing in other segments of the gaming market using innovation, differentiation and excellence as our watchwords.” A tremendous sensation was caused at G2E with the new bingo games on the Blackwave platform, in particular the products that combine bingo gaming with traditional casino games, like Royal Craps or Royal Roulette, which provide the player with levels of entertainment and excitement never before seen in a video bingo machine. More than 60 casinos subscribed to the Zitro


Partnership Program (ZPP) at the event. ZPP combines the promotions systems that go together under the name of Big Time: expert advice in the design, programming and management of the promotions, along with advertising at point of sale and using electronic media. Big Time includes four different systems called Big Hour, Crazy Jerrypot, Mega Air Cash and Super Botin, which work in such a way that players receive a large number of prizes at a specific time and date, set by the operator, creating unique and exciting moments in gaming halls.


TCSJOHNHUXLEY TCSJOHNHUXLEY’s big news at G2E was the


worldwide launch of Qorex. This innovative new Electronic Gaming Terminal (EGT), is powered by GFL Gaming, the company’s revolutionary


SEPTEMBER 2016 43


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