PAINTING & DECORATING
about our products and services, the more they can cross-sell, up-sell and add value to their customers.” Clearly working closely with merchants is very important and it’s true that people buy from people so relationships really do make a difference. Bradite’s UK Sales Manager, James Burton, explains: “We work closely to support all of our merchant customers. We carry out site visits to speak with staff members as well as customers and end users. When we speak directly
One of the biggest outlays for many buildings, and one that has a big impact on its overall appeal, is its décor, which includes wall coverings.”
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2016 Painting and Decorating Show: the one-stop shop for merchants
MERCHANTS AND STOCKISTS looking to offer professional decorators all the products, tools and materials they need for various decorating jobs can see the latest innovations and proven best sellers at this year’s National Painting and Decorating Show. Now in its 22nd year, the event will take place on November 29th - 30th in the Jaguar Halls at Coventry’s Ricoh Arena. Promising to be the biggest and best yet, the show will again be buzzing with plenty of new product launches, live demonstrations and a full timetable of free Masterclasses in two ‘open area’ theatres. Thousands of free samples will be distributed by exhibitors, as well as some great gifts and promotional items in the Lucky Dip, where every dip into the bucket is a winner.
Covering every category in the fast changing decorating sector, this busy two-day event will feature the products, materials, tools, tips, techniques, textures, colour trends and decorative effects required by merchants’ decorating customers – from professional decorators and contractors to designers and builders. Each year the show’s list of exhibitors reads like a who’s who of the decorating industry, and the 2016 event is no exception. The sector’s leading manufacturers, suppliers and brands will be on hand – from Crown, Dulux, Henkel, Johnstone’s and Wagner Spraytech to Purdy, Hamilton Acorn, Packexe, Bradite and Olfa Tools, plus many, many more. Visiting merchants will have the opportunity to see at first hand the unveiling of new products and new packaging, and to discuss new merchandising materials and promotional programmes. For example, tesa will be launching its new 16-week outdoor-use masking tape, TV personality Craig Phillips will be unveiling Wagner Spraytech’s new Vector range of airless spray guns, and Bradite will introduce their new water-based floor primer, recoatable in two and a half hours and designed for use on power floated and non-porous floor surfaces. The National Painting and Decorating Show is also a timely opportunity for merchants to fine-tune their decorating departments for the year ahead, to meet with existing suppliers and customers and make new connections.
The central location of the Ricoh Arena makes the show easily accessible from all parts of the country, by road and by rail. Plus, the venue now has its own dedicated train station, providing an hourly rail link service between Coventry City station and the Arena. To speed up entry to the show, merchants can pre-register for advance tickets at
www.paintshow.co.uk For up-to-the-minute news of who’s exhibiting and what’s in store for this year’s show, visit
www.paintinganddecoratingnews.co.uk Merchants should make a note in the diary and register today for the 2016 National Painting and Decorating Show – the top networking event that has the decorating sector covered.
BMJ November 2016 35
with customers in-store, we offer advice and support, and provide feedback to the merchants either face-to-face on site or via email. We also offer continual staff training regarding our products and their applications, and we have produced a new brochure presenting our products and how to use them. This is supplied free of charge to merchants for distribution to their customers at the point of sale,” says Burton. “We will continue to support our merchant customers by boosting awareness of the sector via our updated website which will go live this month, and by strengthening our social
After the decorating is done, it’s important to consider what happens to left over and waste paint.
AkzoNobel UK, in partnership with Community RePaint, has opened a second remanufacturing facility with the aim of reducing the amount of paint going to
AkzoNobel’s ReColour report called on the
government and industry to get behind the initiative to solve the UK’s waste paint problem.
“British households throw away 55 million litres of paint every year, but over half is good enough to reuse. This scheme is leading our industry in reducing the amount of paint currently entering the waste stream, alongside Community RePaint, by colouring the lives of those who can least afford it,” said Matt Pullen, UK Managing Director of AkzoNobel UK & Ireland.
Dressing to upsell
MERCHANT’S SHOULDN’T underestimate the power of suggestion to nudge their customers into impulse buys.
Whether the customer is a tradesman or a DIY enthusiast looking to
renovate, the likelihood is that when they come to buy materials and tools, they will also need the appropriate PPE kit that keeps them safe while they work.
Rob Haines, sales director at Dickies, says: “A range of dedicated workwear products would complement other products in decorating. Our products could help increase sales to those customers who need our workwear and who may have otherwise bought it elsewhere”. In particular, he says, the Dickies Redhawk range provides a good value, practical and yet highly stylish range that has been created in polycotton for everyday use.
“When it comes to protection, the must-have for builders is the Redhawk coverall. It is worth pointing out that not only does it guard
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