PAINTING & DECORATING
the painting and decorating how to best sell products. Painting and decorating of neutral colours being popular and patterns being side-lined in favour of beige walls, we are now enjoying an explosion of colours, with features walls, wall art and spaces are popular with a warehouse feel, exposed pipes and polished concrete is the need to create the
One of the biggest outlays for many buildings, and one that has a big impact on its overall appeal, is its décor, which includes wall coverings.”
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be highlighted once a strong colour or pattern is applied,” he advises.
Painters and decorators are always looking for launched Rapid Rescue Repair Filler with Hydroloc,” internal or external repairs up it can be cut and shaped best selling products is our Flexible Acrylic Filler which we developed because a lot of decorators were having versions which cracked and decorators caulk ensures a a solution,” says Boulton. of use and newly developed the leading professional decorating sundries popular Prestige range to feature four new brushes to of all professional decorators. Decorators Panel following extensive on site product trials, the new brushes are designed to help decorators and with better results. Brush is great for cutting in as the oval shape provides excellent pick up. The Angled Synthetic Brush is ideal for wooden fascia boards, the angled shape allows superior accuracy. The Round Flat End Synthetic Brush is suitable for dado rails and spindles, the round head provides greater paint pick up and coverage of larger surfaces. And the Flat Lining Tool Pack is a set of three brushes which are great for
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slant gives excellent control. All four brushes are a blend have wooden handles. They are suitable for use with both solvent and water-based paints. Philippa Pawson, Director of Marketing at that all decorators have individual ways of working so have extended our Prestige range to include four specialist brushes to research to ensure that we professional decorators highest possible standards.”
Stockist services As a basic offering all stockists to ensure their range is easy to sell, offering price lists and brochures. But in order to do these eclectic and surprisingly technical products justice, brand awareness with end-users and thus increase sales this all needs to be backed up with specialist training and technical advice. adhesives, grouts, ancillary products and decorating in the industry.
training days at our state- of-the-art Innovation and Technology Centre and in-store training on product selection and application advice. Technical support is provided by our dedicated Technical Support Manager, Technical Helpline and our nationwide network of Area Sales Managers and Product Support Technicians, while we also have a wide range of resources available on-line including product guides, how-to videos and our Job Build tool in our dedicated Distributor Zone,” says Debi
November 2016 BMJ
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