market
consent, quite another to get houses actually built. On a more positive note for the sector and for merchants in general, Private RMI business – the one off sector as we know it, which represents 60% of the market - has remained stable. “The forecast for the radiator marketplace in 2016 is a 2% volume reduction year on year but that recovery is expected, driven by a residential new build upturn in the years ahead. The total volume market for radiators, excluding cast iron, aluminium, convectors and storage heaters all of which see relatively small and diminishing volumes, is expected to be 7.19 million in 2016, rising to 7.26 million in 2017, 7.32 million in 2018 and 7.38 million in 2019.”
There some bright lights on the horizon though, Colling says, and the brightest of these is that designer radiator volumes are forecast to see an increase of 5% volume growth in the years to 2018, outperforming the radiator marketplace as a whole. “This is a sector that we are embracing wholeheartedly with our range of premium towel warmers, decorative steel tube models, its multi-columns and its premium panel radiators.”
So far, Colling points out, 2016 has seen a number of product range extensions to the Stelrad range including the Softline Deco, Plan and Vertical range extensions, along with a new range of Vita vertical radiators.
“The Aqua series has taken off in a big way mimicking as it does the successful Vita Series concept of transparent, competitive pricing from what is now a coherent product range that addresses the kitchen and bathroom marketplace.” The commercial sector has been targeted by the introduction of the Planar HD with its robust performance from a high precision, laser-cut 2mm steel casing, best suited to hospitals, Colling says that one of the latest innovations, that the company has high hopes of, is the arrival of the Stelrad Compact XP – a galvanised steel radiator designed to cope with high humidity environments. “This should reduce the number of bathroom radiators that have developed leaks due to rusting caused by the hot, humid atmosphere,” he says. “Despite the disappointing state of the market, we have made a decision to invest in building market share still further and to improve our representation in a number of niche marketplaces. These are still exciting times at Stelrad and we are positioning ourselves to take advantage of the improving economic climate as things become clearer and more positive in the months ahead. Sticking our heads in the sand and hoping things will improve is not part of the Stelrad psyche. We want to do whatever we can to drive the market so we are in the best possible position to take advantage when the upturn comes around.”
Grant Vortex is top choice
THE LATEST FIGURES published by the Energy Utilities Alliance (EUA), show that more than one in every two oil boilers installed in the UK is a Grant Vortex from Grant Engineering. The Grant Vortex now have over 60 model variations and extended warranties are available throughout the ranges, including an industry leading 10-year warranty with
G-One Accredited Installer Network. • 01380 736920 •
www.grantuk.com.
BMJ November 2016
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