SUPERMARKET REFRIGERATION


though they use LED, the quality of the light output can negatively impact the buying experience and a poor build quality can quickly mean escalating maintenance costs. In earlier years, we were called upon to help with inefficient, out of date lighting, however, we are now receiving an increasing number of calls from retailers and case manufacturers asking us to help with a previous LED installation which has not performed as expected. It is an unfortunate position to be in for the customer, as they will see the initial energy savings that come with LED. However, if the solution is poorly designed or


uses inferior components, they will soon start to see a visible degradation of the light quality and are back to square one. As much as good lighting will go a long way to encouraging a sale, bad lighting even with LED can have a detrimental consequence.


When used to good effect, lighting can uplift, create enticing displays and enhance the customers experience but how can you tell that it is working?


At Nualight we have found that customers are rarely able to pinpoint when the lighting has been changed. They will pause, feel that something


is different, and notice produce they had not noticed before. They will spend more time instore perusing and exploring, their mood and behaviour will be more calm and relaxed and more open to the retail or brand experience.


So even though customers will not explicitly detail that the lighting is doing its job, in a world where ‘the customer is king’ the balancing act of providing a safe, welcoming and bright atmosphere whilst managing your financial and environmental objectives can be a lot easier when you can make informed decisions about your lighting.


Hydratec www.acr-news.com Specialis lui stF id olutionsS October 2017 31


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