ONLINE PURCHASING
if the website that hosts it is poorly put together. That’s why it is vital for the website to be responsive, intuitive and easy to use, and to work seamlessly across all devices and in any location. It should, in essence, hand control over to the user, allowing them to interact online as best meets their needs. With
brymec.com we have built a platform that is scalable for any customer. The account area allows customers to manage their team structures and permissions so, for example, a site worker can raise a requisition with product details, quantities and commentary for approval by a central buyer, thus allowing customers to take ownership of their supply chain and becoming their procurement solution if they do not have a solution in-house. Brymec’s website also offers a number of features aimed at making customers’ lives easier. It includes help videos, advice through recommended and associated products, and will very shortly be offering a live chat function.
There has been a massive shift in the way specifiers, contractors and installers purchase products as online buying continues to grow in popularity. E-commerce in the building services sector is set to dramatically change the way we do business.
How procurement structure is changing Until fairly recently, people bought from distribution centres so the purchasing method was linear: site – office – supplier. However, online purchasing allows more of a ‘pyramid’ approach with site, office and supplier in constant communication. It also leads to other advantages for online purchasers, including: ■ Price competitiveness and openness – you can view tailored pricing and receive bespoke offers.
■ Ease of use – images are included with product descriptions to help with quick identification and selection. You can also search orders,
invoices and proof of delivery, pay invoices online and set up a purchasing structure, allowing you to delegate authority to team members to raise requisitions and/or place orders.
■ Convenience – there are no fixed hours. You are in charge of the buying experience and can spend as much or as little time on it as you deem appropriate. There’s no need to travel to and from an outlet. Merchandise is simple to search and it’s easy to determine whether the products are available or out of stock.
■ Accessibility – you can search for products 24/7 and you won’t have to brave inclement weather when ordering goods.
■ Variety – an online store can showcase an infinite variety of goods.
■ Expediency – you can build favourite lists to save time with repeat orders as well as generate tender quotes.
www.acr-news.com
March 2019 25
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