L ooking towards the future Mr Vangeenberghe commented that investments had been made there was room for improvements by sharpening the focus on the B2B HVAC market. He then went on to outline how these challenges will be met by new product ranges which will include water b ased systems, a full line up of R32 equipment and the use of smart controls. These will be backed up by an expanded sales force to answer queries and needs.

Since joining Samsung two years ago Mr V angeenberghe has seen changes in the o rganisation regarding service and logistics a nd remarked that the positive results already achieved in Europe would be continued by a robust product plan involving the management of the right products into the market.

T he efficiency of products will be a major f actor moving forward and the use of smart t echnologies will enable systems to be as efficient as possible thus reducing energy consumption.

The UK market

Speaking specifically about the UK’s upcoming d eparture from the EU, Mr Vangeenberghe c onfirmed that Samsung will be prepared for B rexit by ensuring that there is an increased stock

l evel in the UK.

Perry Jackson, head of air conditioning UK & Ireland also acknowledged that there was likely to be an impact on UK customers with a potential p roblem of supply. Samsung is looking to allay these problems by an increased and revised s tock holding in the UK and improved stock m anagement to ensure that the right equipment is available when customers need it.

Speaking of the broader market place, Mr Jackson went on to say that Samsung plans to c ement relationships with both customers and d istributors by enabling customers to buy either d irect from Samsung or via distributors – with a n increase in account managers to enable better engagement from the early stages of a project right through to after the project has finished. Mr Jackson also talked about the evolution of t echnology and specifically how the UK market w ould take to the advance in smart controls. E mbedding integrated solutions within a project is the future and with the education of users into the benefits, he was confident that this would become more the norm, as Samsung will be using lessons learned from the B2C market to enable t his progression within the B2B sector. Asked to outline the biggest challenge

that Samsung face in the UK market in 2019, Mr Jackson said that would be to implement the improvements that need to be made – specifically looking at logistics to ensure reliability w hen servicing customers ongoing situations.

Awards A wards

The conference also saw the launch of the first annual Samsung Climate Solutions Awards, celebrating the best installations of the previous year.

Eastleigh-based Freedom Air Conditioning won an award for two Holiday Inn projects in Exeter a nd Nottingham.

Founding director Gary Spicer said that he was delighted to win as these contracts used lower refrigerant volumes than other proposals being considered.

O ther awards were presented to:

■ CLH Klimaszerviz Kft for a project at The Ferenc Puskás Stadium in Hungary;

■ Triteh D.O.O. for a project at the Designer Outlet Croatia in Croatia;

■ Freedom AC for a project at The Holiday Inn and Holiday Inn Express in the UK;

■ Grupo Noria for a Residential housing project of 93 apartments in Masnou, Spain.



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