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Growing better together


The Air Conditioner and Heat Pump Division of Samsung Electronics celebrated its most successful year to date and shares its predictions and innovations during a customer event in January. Steve Bennion reports.


S


amsung Electronics Air Conditioner Europe BV. (SEACE) held its second annual pan- European Climate Solutions Days event in Monaco on 24-27 January 2019. The event was attended by 180 Samsung customers, key business partners and industry leaders from almost 30 countries.


The conference featured presentations on trends in the cooling and heating industry, technical dives into Samsung’s latest products and for the first time, awards for cutting-edge installation projects.


As Hugo Hemel, head of marketing explained, the theme of the event was to ‘grow better together’. With the traditional boundaries of the industry rapidly evolving, Samsung is seeking to empower the businesses they work with to be at the forefront with a ‘mind-set of change’. During the conference, Wim Vangeenberghe, president of SEACE, who was also recently promoted to vice president of global HVAC solution business, Samsung Electronics, spoke on SEACE and its strategic direction, as well as


20 March 2019


revealing several key trends he has observed in the climate solutions landscape.


This included insight into the rise of smart controls and the IOT (Internet of Things), refrigerants and how EU legislation is driving the industry to invest in increased R&D to find the perfect solution, plus heat pumps, which he confirmed to be the key focus for climate solutions in the future.


This was followed by a variety of workshops starting with Samsung’s smart buildings management system, B.IoT. The presentation outlined how the use of smart algorithms meant that comfortable working environment temperatures could be reached while reducing excessive energy consumption, by monitoring thermal leakage, abnormal operation and abnormal set point detection.


A refrigerants workshop focused on Samsung’s plans to evolve its full range – except VRF equipment – to R32.


With an eye to other options, one workshop looked at water solutions and discussed how


customers were looking for greener alternatives. The use of water for heat transference lowered the refrigerant charge and thus the CO2


footprint.


At the final workshop, the attendees were introduced to the concept of ‘One Samsung’ – enabling different products to work in conjunction to improve the work environment. Given the large portfolio of products Samsung is able to offer and the prevalence of smart technology, the use of such innovation would help reduce energy consumption.


A new partner portal was also announced, which brings Samsung’s market resources, technical resources, service support and training all into one place.


Commenting on the event, Mr Vangeenberghe said: “We want to lead our customers by providing the industry’s best innovation, but we also want to listen to their needs. We are creating a dialogue by bringing all parties together in a way that facilitates input from all sides. That’s the way Samsung stays in a leading position in this market.”


www.acr-news.com


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