Coating & Laminating Green is the new black
As trends come round full circle, Celloglas considers why its environmentally friendly laminate, Cellogreen, is now being requested again, after six years of it lying low
forefront of print finishing for the last 20 years. Printers and brands rely on the company to create products that service the demand of ever-fickle print buyers. Here, Celloglas director, Richard
C
Pinkney, looks at the revival of corporate social responsibility (CSR), and a new appetite for sustainability in print. This year has seen the
announcement that ‘Greenery’, a refreshing and revitalising Pantone shade, symbolic of new beginnings,
elloglas has seen many industry trends come and go, having been at the
is the Pantone of the Year. Leatrice Eiseman, executive director of the Pantone Colour Institute, speaks of this year’s choice: “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalise, Greenery symbolises the reconnection we seek with nature, one another and a larger purpose.” So, if the design industry is to be
believed, it seems there could be a consumer attitude that has got a hunger for sustainability again. Is this really the case or is it a load of
marketing hype? It could well be a mixture of both - or an example of manifestation of hype, but we have most definitely seen a resurgence in the interest of our eco offering over the last couple of years, and more so in the last couple of months. Around 10 years ago, we
launched a product called Cellogreen, an over-lamination film product that offers all the benefits of OPP but is sustainable, biodegradable and can be recycled. We developed it as government guidelines started to get stricter on waste handling, and companies were being targeted with initiatives to prove they were committed to more sustainable practices. Customers nationwide were
quick to embrace it, and its demand outstripped our expectations as CSR was hot on the agendas for brands and corporates alike and specifiers were being tasked to illustrate sustainability values in print. The mark of Cellogreen helps identify the product during waste sorting and to explain the environmental credentials to end-users, so it’s a win from both sides. Having a visual stamp that showcased eco values was very much desired at the time. But interest started to wane; Cellogreen was still requested by some, but it wasn’t the hero that it once was… until now.
WHY THE COMEBACK? We know there are government targets with a focus on environmental commitments, and to a degree the industry has taken heed in terms of reducing the amount of product sent to landfill. However, Dr. Suneel Kunamaneni from The Retail Institute, believes the power really comes from consumer appetite. He says: “Consumers drive the eco agenda, and when brands feel this is what the consumer demands, they adjust their marketing and print production accordingly.” Cellogreen has the same
appearance as OPP lamination and is available with a gloss, matt, or silk
20 March 2017
effect, but it can be handled with general printed waste, then collected and sent for recycling, and shredded or composted in a normal re-pulping system. It is made from highly refined
wood pulp sourced from SFI managed forests; full consideration is given to wildlife, the eco system and the landscape in which the trees are grown. OPP, with its source in petroleum,
has taken 35 million years and significant processing and distillation before it can be laminated once, discarded and ploughed into the subsoil as landfill forever. Cellogreen, on the other hand, has been cultivated responsibly for 25 years, harvested and processed in a low impact system, is laminated and can be recycled when its work is done. It seems these environmentally
conscious choices are becoming fashionable again, with a Nielsen report on sustainability from October 2015 highlighting that 66 per cent of global respondents are willing to pay more for sustainable goods. This is set to continue, with a further report from Tetra finding that 80 per cent of consumers felt the focus on environmental and climate issues would increase over the next five years. There is also the further insight
that brands and corporates see overwhelming upsurges in customer loyalty when companies support social or environmental issues. Maybe it should not be such a
surprise that Cellogreen is back in fashion. The question is, will the industry really commit to this now and will specifiers and printers proactively encourage this surge towards sustainability again? That remains to be seen, but we are excited to have a role in helping our industry adopt more environmentally friendly practices.
www.celloglas.co.uk www.convertermag.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40