Sustainable Converting
Making paperboard sustainably M
etsä Board, part of the Metsä Group, has transformed itself into a true paperboard company that
concentrates on the production of folding boxboards (FBB) and white linerboards made from fresh fibres. The company targets three key packaging sectors: consumer goods, retail-ready and food service, and for each of these it is focusing upon developing products that meet the needs of both the final consumer and at point of sale. One key success factor of Metsä Board
making paperboard sustainably is being part of its parent company Metsä Group, which is owned by 106,000 forest owner members. The Group supports sustainable forest management, biodiversity and multiple use of forests. Metsä Board always knows the origins of the
fibre it uses. Products that are based on natural wood fibres offer excellent alternatives to more carbon-intensive products. Soili Hietanen, Metsä Board’s VP sustainability
and energy, states: “Metsä Board uses only pure fresh fibres and has a strictly controlled production process. This is how we ensure that our paperboard has no harmful substances. Traceability of all raw materials is essential in ensuring product safety.” In 2016, the company was awarded a position
in CDP’s Water A List for the second year in row. CDP is an international not-for-profit organisation promoting sustainable economies. Earning a position on this Water A List shows that the company manages water responsibly in all processes. “Even though we operate in water rich areas, we continuously develop our production processes to minimise water use,” adds Hietanen. Complementing the CDP Water A list ranking,
Metsä Board has also been recognised as a global leader for its actions to combat climate change by CDP and got a position of CDP Climate A List in 2016. The company has made great progress in water and energy efficiency, which translates into reduced fossil CO2 emissions as well as overall cost efficiency. It has reduced its fossil CO2 emissions by 45 per cent since 2009. Metsä Board puts a great deal
of emphasis upon developing lightweight paperboards and the advantages they offer in terms of stiffness and thickness. Producing lighter paperboard also requires lower quantities of raw material for the same application. “Lighter packaging products simply mean reduced environmental impacts at every stage of the product life cycle, as well as generating less waste at the end of the packaging value chain,” continues Hietanen. Thanks to its quality-consistency, Metsä Board’s
products also perform smoothly and reliably on printing and converting machines and packaging lines, so this reduces machine down time and significant lessens production waste too. “We also promote the fact that Metsä Board’s
paperboard products are designed to be recycled depending upon the local recycling systems. In Europe, paperboard packaging has an 82 per cent recycling rate, which is considerably higher than other packaging material categories such as glass, metal and plastics.”
uwww.metsaboard.com New paperboard product
Metsä Board, recently presented a new paperboard cup design concept called ‘Lidloc’ for the first time at the Packaging Innovations exhibition at the NEC Birmingham in March. The Lidloc patented design (seen above) is
based upon an extension to a standard cup structure that folds and locks into an integrated lid. This design completely removes the need for a separate plastic lid. The integrated lid is spill proof and offers extra branding power as it can be printed as one piece with the rest of the cup. Hietanen adds: “Lidloc is a great example of
how Metsä Board is supporting customers to enhance their brands by delivering sustainable packaging solutions to the industry.” The importance of sustainable activities will
only grow in the future. Metsä Board is ready for further growth and its vision is simple: ‘To be the preferred supplier of premium paperboards, creating value for customers globally’.
22
April 2017
www.convertermag.co.uk
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