SENIOR LIVING LEADERS UNDER 40
ALEXIS MARTINI was inspired to enter the senior living industry after serving as primary caregiver for her father, grandmother, and great-grandmother. In her role as vice president of operations at Greenfield Se- nior Living, she balances business acumen with an equally strong focus on the human side of senior living. True to her caregiving background, Martini regards Greenfield’s residents as her number one
ALEXIS MARTINI Vice President of Operations Greenfield Senior Living Age: 35
priority. She interacts frequently with the residents and their families. When a resident passes away, Martini personally calls the family and often attends memorial services. She once drove three hours in a snowstorm to get to her community to make sure the residents and staff had everything they needed. Martini has received several Greenfield awards including those for top line revenue growth, cen-
sus growth, fastest turnaround of an acquired asset, and highest resident and customer satisfaction score. She shares her success by helping to support and grow those staff members accomplishing the day-to-day work at Greenfield. Her dedication to mentoring team members has helped a dishwasher advance to executive director, a concierge to regional director of sales, and resident aides into nurses and business office team members.
JAMES MCFADDIN, a partner in Southern Strategy Group, is an influential lobbyist who helps organiza- tions accomplish their governmental relations goals. His career is built on a foundation that includes previous posts as director of government affairs at a Fortune 500 hospital company and chief of staff for the Florida Agency for Health Care Administration. McFaddin and Southern Strategy Group have represented Florida Argentum since its inception in
fall 2012. At that time, the political climate for senior living providers in the state was very unsteady. McFaddin began to immediately educate legislators, staffers, the governor, and other industry stake- holders about the new organization and the senior living field. Due largely to McFaddin’s dedication, Argentum is now the go-to senior living association for
professionally managed communities for state lawmakers, their staff, and state agency staff looking for trusted information and resources from the industry. With McFaddin’s assistance, Florida Argentum has achieved many legislative victories over the years. Successes include the 2015 passage of hallmark assisted living reform strengthening oversight to prevent bad actors from operating in the state, and the 2016 passage of legislation to update an antiquated fire and life safety code. McFaddin’s strate- gic advice on navigating the complex world of policy and politics has allowed Florida Argentum to establish a meaningful Political Action Committee to support likeminded legislators who continue to be supportive of the interests of seniors and providers.
JAMES MCFADDIN Partner
Southern Strategy Group Age: 38
LEIA MORRISON Executive Director Hancock County Senior Services Age: 36
LEIA MORRISON has been something of a miracle worker for Hancock County Senior Services in Illinois. She came onboard in 2012 when the agency was having difficulty filling its 20-apartment supportive living community. Under her leadership the community not only achieved full occupancy, but acquired a waiting list of more than 50 people. In response to the increased demand, the agency opened an expansion in December 2016 with 22 additional apartments. Two memory care commu- nities with ten studio apartments each were also built. These are the first of their kind in Illinois and are at full capacity with a waiting list. In 2016, Morrison was recognized in her region as one of the “20 Under 40” professionals to
watch. Morrison also was elected as an at-large representative of the Illinois Health Care Association Constituency Group, serving a two-year term. She is also a member of the Supportive Living Cabinet for Illinois LeadingAge. She is a high-energy, passionate leader who cares deeply for her team and for the residents she serves. Her early career in nursing engendered in her a passion for seeing that seniors receive the care they deserve.
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