A NOTE FROM ARGENTUM
PRESIDENT & CEO James Balda
jbalda@argentum.org
CHIEF OPERATING OFFICER Maribeth Bersani
mbersani@argentum.org
Cultivating Culture Within the Heart of Senior Living
“Culture is a word that we seem to be relying on more and more.” That’s according to a statement from the Merriam- Webster editor-at-large in 2014 when ‘culture’ was declared their word of the year. Culture surrounds each of us every day both at home and at work and often provides a sense of value or purpose. Senior living providers know that cultivating a defi ned culture is critical to the engagement of employees and residents alike; that is evident in the organizational missions, visions, and values found throughout the industry.
In this issue of Senior Living Executive, The Culture Issue, you’ll fi nd:
» opportunities for companies and communities to make the most of a mission statement through communication, recognition, and relationships;
» examples of culture-building programs for staff and residents both inside a community and in the greater community;
» best practices for introducing culture at the very beginning of a senior living relationship through customer service; and
» advice from leaders inside and outside the industry working to improve organizational culture and the culture of aging.
2017 Editorial Plan
Issue 1: The Culture Issue Issue 2: The Leadership Issue Issue 3: The Resident Issue Issue 4: The Workforce Issue Issue 5: The Finance Issue Issue 6: The Innovation Issue
For most, the senior living experience occurs at the community level as a resident, an employee, a family member, or a visitor. The community is where we see the “heart of senior living” at its core—where an executive director or administrator knows a resident’s regular breakfast order and grandchildren’s names. A recognition and appreciation of that ‘heart’ will play a major role in forthcoming issues of Senior Living Executive that address the latest in leadership opportunities, resident lifestyle, and fi nancing senior living among other important topics. Special thanks to you for being a loyal Senior Living Executive reader. We hope you enjoy this issue and issues to come in 2017, and we welcome your feedback and suggestions at
editor@argentum.org.
– Jessica McKay Editor
CHIEF FINANCIAL OFFICER Gina Mamone
gmamone@argentum.org
VP, PROGRAMMING & INNOVATION Nathan Nickens
nnickens@argentum.org
VP, MARKETING Jaclyn Vann
jvann@argentum.org
VP, BUSINESS DEVELOPMENT Brad Williams
bwilliams@argentum.org
VP, PROFESSIONAL DEVELOPMENT & EDUCATION Paul Williams
pwilliams@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Alexis de Armas
adearmas@argentum.org
PAC MANAGER Neil Cohen
ncohen@argentum.org
MEMBERSHIP MANAGER Kari Horesky
khoresky@argentum.org
OFFICE MANAGER/ EXEC. ASSISTANT Rosa Montgomery
rmontgomery@argentum.org
PROFESSIONAL DEVELOPMENT AND EDUCATION MANAGER Robert Oliveri
roliveri@argentum.org
EDITORIAL EDITOR
Jessica McKay
jmckay@argentum.org
SENIOR MANAGER, PROGRAMS AND RESEARCH Sharon Cohen
scohen@argentum.org
PUBLICATIONS MANAGER Vatrice Chestnut
vchestnut@argentum.org
ART DIRECTOR Rose Thai
rthai@argentum.org
ADVERTISING SALES DIRECTOR Scott Narug 312.673.5974
snarug@argentum.org
SALES MANAGER Shane Adriatico 312.673.5623
sadriatico@argentum.org
SUBSCRIPTIONS 703.562.1179
PROGRAM COORDINATOR Kayla McAlindin
kmcalindin@argentum.org
STAFF ACCOUNTANT Olivia Wilson
owilson@argentum.org
Senior Living Executive, Volume 24, Number 1 (print ISSN 2161-6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offi ces. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualifi ed individuals in the senior living business.
POSTMASTER: SEND ADDRESS CHANGES TO Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314 703.894.1805. Printed in USA. Copyright 2017. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood Dr., Danvers, MA 01923 or check CCC Online at
www.copyright.com. Senior Living Executive will not be responsible for the return of any unsolicited manuscripts or photographs.
Copyright ©2017 Argentum. All rights reserved. No part of this publication may be reproduced or transmitted in any form—print, electronic, or otherwise—without written permission from Argentum.
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